#GCC Site ranking report for 2011 By @emeasure

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Bandoora: A place for independent and local Arab musicians across the #MENA

Bandoora.com is a music discovery website that aims to disrupt the current state of music in MENA region by presenting  independent and local Arab musicians. The site currently has over 250 Band/Musician covering over 32 Arab cities and providing 33 musical genre. We had a quick chat with Abdullah Al-Khaldi the CEO and co-founder about [...]

GCC 2011 site rankings

#GCC Site ranking report for 2011 By @emeasure

The latest report from effective measure displays site rankings in the GCC for December of 2011. The report states that there was a growth of 12.5% in the number of unique browsers in the following GCC countries: Bahrain Kuwait Oman Qatar Saudi Arabia UAE Which sums up about a total of 46 million unique browsers [...]

itechia12654

A newly born social brand: iTechia!

  Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for the new rules of the web and transformed successfully: iTechia! iTechia is tech store in Saudi Arabia, has branches across main cities, known for being the first to bring the latest tech items to the [...]

social-media power

You don’t have consumer protection laws? It’s OK, Social Media Will do!

  In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with the help of new media. We have heard many stories of violating the Saudi customer rights. Today the story involves a big name. AL Shaya is a Giant retailer, actually the biggest in the GCC. Owning [...]

carrefour paranoia

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having mere presence on social networks is not enough! It indicates again that some brands still have shallow understanding of social media. Carrefour Saudi is known to be one of the preferred hypermarkets there, it has [...]

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social-media power

You don’t have consumer protection laws? It’s OK, Social Media Will do!

  In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with the help of new media. We have heard many stories of violating the Saudi customer rights. Today the story involves a big name. AL Shaya is a Giant retailer, actually the biggest in the GCC. Owning [...]

carrefour paranoia

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having mere presence on social networks is not enough! It indicates again that some brands still have shallow understanding of social media. Carrefour Saudi is known to be one of the preferred hypermarkets there, it has [...]

How to maintain reputation in Social Media

There are thousands, if not millions of contents on and off line testifying communication is a two way process; in which cover-up and manipulations do not have a place. However some brands and organisations still believe their target audience should see and hear what the brand would like them to see or hear. This may [...]

Interactive ME logo

Meet the Geek: Hosam Abu Alam

In my latest trip to Jordan, I have managed to sit down and meet with some very interesting people and experts in the Online and Digital industry in the MENA region. My first meeting was with Hosam Abu Alam, who has been working in online marketing for quite sometime now, he has experience managing and [...]

how did one #mara3i hastag bring #mara3i brand down

How did one Hashtag Bring AL #Mara3i Brand Down

  It really puzzles me how a big brand and market leader like Marai could fail miserably because of Social Media illiteracy. New media should help such brands to bond more with fans & strengthen its relationship with the consumer and the market and not vice versa. Is it that Arab brands still didn’t understand [...]

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