Businesses and consumers in the Middle East have increasingly embraced the Internet, however advertising budgets online have failed tokeep up with the shift away from traditional media. “In a year of reduced advertising budgets, and a time when RoI is on the mind of every regional marketer, digital marketing should be at the top of their shopping list, but many companies are still hesitant to embrace it.” said Yousef Tuqan Tuqan, CEO of Flip Media, the region’s largest digital marketing agency.
Flip is offering a complimentary half-day seminar for companies to learn the basics of internet marketing. Led by Tuqan, who has over 12 years of regional digital marketing experience, the seminar offers insight which anyone, from an Internet novice to advanced digital marketer, can benefit from.
“There are questions about the current digital landscape that most traditional agencies can’t answer. As the largest specialist digital agency in the region, we have a responsibility to educate and empower traditional marketers on the opportunities available to them,” said Tuqan.
The introductory seminar which is conducted on site and catered to the interested company’s industry, includes a short overview of the regional Internet audience and covers frequently asked questions, such how to get on Google searches, managing a website, what digital marketing channels are available, and the importance of social networks such as Facebook and Twitter. The presentation also delves into hot topics such as Web 2.0 and social media marketing in the Middle East, the convergence of the phone and computer, and the role of “information nudism” in the current digital age.
“This service is something we typically charge for, however we are currently offering it as a complimentary service because we feel it is a crucial moment for the marketing industry to embrace the power and reach of the digital medium,” he said. “By no means does this mean a company has to retain our services in the future.”
“The Middle East presents its own unique opportunities and challenges, and it’s important that marketers get a no-nonsense opinion on the best ways to invest in digital channels,” says Tuqan.
To schedule a free seminar, contact Flip Media’s Dubai office.