After the buzz around Mircosoft launch of $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. Bing concept, brand, logo, objectives, and screenshots arrived and the launch is anticipated to be on June 1st.
I can tell you that Microsoft is aiming really BIG. Their corporate videos shows that they are looking change people behavior, from “Search Engines helps you search for it” to “Search Engine helps you make a decision”.
The company is focusing on specific improvements in the areas of travel, shopping and products, local and health — all highly commercial areas. It has fully integrated into the search engine Farecast, a recently acquired travel search engine that “predicts” the likelihood of flight prices going up or down. And it has made improvements to its maps functions, letting users omit the navigational minutiae of local streets that often clutter other services’ directions.
Once launched, I will be reviewing the site and specifically checking for semantic web elements and Arabic interface availability, you can subscribe to my RSS feed in order not to miss it.