Google App: Get Me Out of Beta

Gmail, Google Calendar, Google Docs and Google Talk — both enterprise and consumer versions — are now out of beta. Ever since they launched the Google Apps suite for businesses two years ago, it’s had a service level agreement, 24/7 support, and has met or exceeded all the other standards of non-beta software. More than 1.75 million companies around the world run their business on Google Apps, including Google.  The move is based on Google team appreciation that beta tag just doesn’t fit for large enterprises that aren’t keen to run their business on software that sounds like it’s still in the trial phase.

“Beta” will be removed from the product logos today, but they’ll continue to innovate and improve upon the applications whether or not there’s a small “beta” beneath the logo. Indeed, today they’re also announcing some other Google Apps features that they think will appeal to large enterprises: mail delegation, mail retention and ongoing enhancements to Apps reliability.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.