Ecommerce will never work, but we’ll be fine without it

Yousef Tuqan Tuqan responds to comments that ecommerce is the main barrier to regional digital marketing spend.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.