du TV+: Next Generation Interactive TV Arrives Middle East

Emirates Integrated Telecommunications Company PJSC (du), has successfully launched du TV+, an advanced IPTV service, providing subscribers in its current fixed line areas with high-quality TV programming, and other multimedia content services delivered by Alcatel-Lucent.

This offers du customers a significantly improved television and multimedia service. Highlights include user friendly features such as: high definition channels, instant channel change and easy on screen Guide. On the other side, Alcatel-Lucent applications enriched the offer with FAQs.

With the launch, du consolidates its pioneering position in the Middle East as an IPTV services provider, and joins a global base of telecom service providers around the world that rely on Alcatel-Lucent’s end-to-end video network and system integration expertise including professional services such as solution architecture and design, validation, project management, optimization and maintenance.

“This launch represents a major expansion of our service offerings, which now includes high-quality video entertainment and content services,” said Farid Faraidooni, EVP Commercial, du.

Edited Press Release.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.