Yahoo New “Anthem” Ad Campaign

youtube_yahoo_advertisementAs Yahoo! Chief Marketing Officer Elisa Steele promised after giving a sneak preview last week, yesterday they unveiled their new global marketing campaign. It consists of online, television, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on YOU like never before. Their new video ad, known as “Anthem,” was shot in five countries and features vignettes that illustrate the many ways in which Yahoo! helps you make the Internet your own.

Watch here:

The spot debuted online on Yahoo! (you.yahoo.com) as well as on sites like Yahoo! Video, YouTube, and Facebook.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.