GITEX Release: New Windows Phone in the GCC

microsoft_logoMicrosoft today announced the availability of a new line of Windows phones in the Gulf region that are available in a broad range of styles and prices. With a Windows phone, people can navigate their phone easily with the touch of a finger1 and browse the Internet on a great mobile browser. People can also connect to a new service that allows them to back up and share data from their phone to the Web.

“We all want to connect quickly to the people and information that’s important to us from across our lives at work and at home,” said Elias Tabet, Business and Marketing Director, Microsoft Gulf. “A Windows phone lets people take their entire world of digital information, communications, applications and entertainment with them wherever they go.”

With a Windows phone, people can rely on their phone to balance their lives, from work to home to play. Whether it’s editing a document or sharing several vacation updates through a social networking application, Windows phones help people stay connected to the people and information they care about most.

Commenting on the launch of the new phone, Kevin Chen, General Manager HTC Middle East and Africa said, “HTC has a long history of working closely with Microsoft on enabling and commercializing compelling mobile devices that meet consumer demand for advanced mobile phone functionality. We are pleased to now expand our relationship to include Windows phone, which delivers compelling applications that are very user-friendly.”

With the launch of these new phones, Microsoft debuts new services that bring added value to people.

My Phone is a free service that helps people manage and back up the invaluable information stored on their phone and provides peace of mind and an easy restore option in the event of a lost or damaged phone. My Phone automatically synchronizes the specific types of a phone’s content the user chooses — from contacts and appointments to texts, photos and more — to a password-protected Web site. People can also publish their photos from the My Phone Web site or their phone directly to Windows Live, Facebook, MySpace and Flickr.

Windows phones give people the power to choose the phone that best fits their style and budget by offering phones with a full physical QWERTY keyboard, others with just a large touch screen, and some with both touch screen and keyboard.

Information about the latest updates and new Windows phones is available at
http://www.microsoft.com/windowsmobile/en-xm/default.mspx

For information in Arabic, please visit
http://www.microsoft.com/windowsmobile/ar-xm/default.mspx

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.