Social Radar Report: Top 50 Social Brands (Sept 2009)

social_radarSocial Radar, a crawler that collects social content from people who are sharing thoughts, opinions, reviews, and information over billions of messages and articles 24/7 from millions of sources all over blogs and news outlets to forums and social networks, has released their Top 50 measures the brands with the most active Web presence based on overall online conversation volume.

To create the Top 50 list, Social Radar analyzed millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot:

  • LG’s new BL20 Chocolate helped LG jump 11 spots.
  • NFL rises again this month as the NFL season heats up.
  • MTV jumps 13 spots due to buzz around the MTV Video Music awards.
  • AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots
Rank Chg Brand
1 Twitter
2 (+1) Facebook
3 (-1) iPhone
4 Google
5 (+1) Obama
6 (-1) YouTube
7 (+1) Apple
8 (-1) Mac
9 iPod
10 MySpace
11 Microsoft
12 (+11) LG
13 (+6) NFL
14 (-1) Windows
15 (-3) Yahoo
16 (+1) Fox
17 (+13) MTV
18 (-4) Disney
19 (-4) BlackBerry
20 (-4) Playstation
21 (+5) AT&T
22 (-1) BBC
23 (-5) XBox
24 (-2) Amazon
25 (-5) Sony
26 (+3) CNN
27 (+1) Wii
28 (-2) Nokia
29 (-2) Linux
30 (+2) Starbucks
31 eBay
32 (+5) Skype
33 (-9) Firefox
34 (-1) ABC
35 Oprah
36 ESPN
37 (-3) Ford
38 (-3) Dell
39 UPS
40 Samsung
41 (+3) NBA
42 Intel
43 Nike
44 (-6) Wikipedia
45 (-4) MLB
46 (-1) Canon
47 (-4) Marvel
48 CBS
49 (-1) BMW
50 (-3) Nintendo

You can view the full list above in PDF as well.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.