CampaignME Monitor: DELL Ads, Mobile TV in UAE, Ipsos Online, ADMC


Read in Campaign Middle East magazine (Nov 1- 14, 2009) about digital/interactive media:

Dell Launches its first ever Middle East TV campaign – movie sponsorship packages and 30-second spot herald entry of Dell into TV space.

Mobile TV deal struck in UAE – Emirates Mobile Telecommunication Corporation consortium (du, Etisalat, MBC, Abu Dhabi Media Company, Dubai Media Inc, Emirates Communications & Technology Company …) has been granted a 10-year-mobile TV license by UAE’s Telecommunications Regulatory Authority.

ADMC backs YouTube’s VEVO – ADMC has signed up as a founding investor in VEVO the soon-to-be-launched premium music video and entertainment service powered by YouTube .

Ipsos entre online space – Ipsos MediaCT has launched its own audience measurement system (like Nielson)

A moment with McNabb – talking about blogging and legal aspect.

Unlesh Your Geek – Ad folks aren’t famed for their love of software but, as the growth in digital media expands, it will become central to the way we all target consumers.

This magazine can be purchased from newsstands for AED 20 ( USD 13.3)

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.