GMR Monitor (November’09): Mamavents, Marriage Sites, Twitter, Super

Read in Gulf Marketing Review (Issue: November 2009) about interactive/digital media:

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Events Portal Launches for moms – Brands encouraged to join in sponsored events for children. A portal bringing brands and moms together through sponsored events has been launched. Mamavents is the brainchild of mom of three and marketer Kellie Whitehead. Two events are already scheduled to launch shortly…

Marriage sites attract most online ads – Matrimonial sites are attracting an increasing share of India’s online ad revenue, according to the Nielsen Company’s online division…

Net Scores – Football-crazy Arab men prefer websites over Twitter… and dating. Arab male internet users in the Middle East are more than twice as likely to visit a sports website as they are Twitter, says Abu Dhabi Media Company’s new sports portal Super.ae…

Mom’s The World (Cover Story) – Nothing will influence the purchase decision of a first-time mom more than the opinion of a second-time mom, reports Natalie Bontems. It’s a bit cliche, but none the less true: women love to talk, and young mothers, in a need of reassurance and comfort  at this stage of their life, really need to talk. Brands must recognize that, in a world where traditional advertising isn’t necessarily the best way to market any more, they have to become part of these conversations and try to use word of mouth – or twhat we would call in this case Word of Mom (WoM)- to their best routes to young mom’s hearts and minds is, of course, the web…

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.