LinkedIn To Bring New Suit For Its Professionals

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LinkedIn.com, the world’s largest professional network with more than 50 million professionals has started the process of testing a new design.  During this testing phase, some users will see the new design, while others will not.

Linkedin official blog share some sneak peak on what’s new and screenshots within:

  1. A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
  2. Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
  3. More room available for page content, less scrolling.
  4. A cleaner, less-cluttered look.

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An easier way to navigate and find information on LinkedIn

They began the re-design effort several months ago by analyzing how people use LinkedIn whereby they looked at what features people use the most and pored over several years of data from usability research on the site. Armed with this information they began doing design explorations of how to better organize LinkedIn features, and make them more convenient to find and use.

They factored into this effort additional features they knew were coming. Therefore, we will see design change whereby they narrowed down the designs to a few candidates they felt were strong contenders. Then prototyped these designs and had users perform tasks with the prototypes in the usability lab. They went through numerous iterations until they arrived at a design they felt worked the best.  One of the key features of the new design is that it allows much more space for page content – information about you and your professional network.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.