MediaWeekME Monitor: Microsoft, Tahadi, Twitter, twofour54, Lebanon

Read in Media Week Middle East (Nov 1, 2009) about interactive/digital media:


Wunderman confident afte Mideast expansion – Direct marketing agency Wunderman has launched offices in Cairo and Beirut as part of the agency;s expanding work for Mircrosoft, especially geared towards the Windows 7 launch campaign.

Ipsos enters busy web measuring market – Ipsos MediaCT is launching an online audience measurement service that could challenge Nielsen and Effectve Measures existing systems.

Jabbar Launches gaming website – Jabbar Internet Group has launched an online gaming site called that offer free-to-play games in Arabic and English.

ADMC takes wipe at Twitter – Media conglomerate markets new sports portal by making “unbalanced” comparisons between sports website and social networking sites. ADMC has caused a stir in the social networking world by drawing “unfair” comparison between sports website and Twitter, in a attempt to market it’s new sports portal

More media cities set to open – countries across the region look to open media hubs, following successof DMC and twofour54.  Bahrain, Kuwait, Lebanon, Qatar, Saudi Arabia, and Sudan are all keen to follow in the footsteps of the UAE, which is home to five of the region’s eight media cities.

Microsoft launches meaty campaign – Microsoft has come up with one of its most bizarre marketing campaigns to date – a deal with Burger King in Japan that offers a seven-burger Whopper as a promotion for the new Windows 7 operating system.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.