MediaWeekME Monitor (Oct 25): Maktoob, Jeeran, Google, Yahoo, VEVO

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Read in Media Week Middle East (October 25, 2009) about digital/interactive media.

Yahoo! boss bullish after maktoob deal – Yahoo chief executive officer Carol Bartz is hoping the company’s deal with Maktoob.com will help it achieve a positive Q4, after seeing revenue fall in the 3rd quater 12% year-on-year.

twofour54 in hunt for young Arab talent – a funding programme called twofour54 ibtikar: creative lab has been launched to engage young Arabs in media and is planning an Emirates-wide promotional roadshow.

Media giants in online video push – ADMC invests in VEVO while Etisalat cement deal to provide internet TV to the region.

Jeeran signs up to Nielsen services – online community jeeran has signed up to receive Nielsen’s Market Intelligence, an online media measurement service.

Google campaign to promote apps – web giant Google has launched a major advertising campaign aimed at enticing traditional users of Microsoft products to use its software applications.

Yahoo! makes Ogilvy hub for 3 markets – Yahoo! has appointed Ogilvy & Mather Advertising Taiwan as its regional hub agency for Taiwan, Hong Kong, and South Korea.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.