Out-n-out Online Xperts (OOX) have signed a deal with ikoo network last week. The deal will provide ikoo with Competitive Online Advertising Monitoring services. These services will be deployed via www.ooxmonitor.com, the OOX proprietary web-based tool.
Ikoo previously known as E-Marketing are a member company of the newly created Jabbar Internet Group an initiative of the Maktoob.com co-founder Samih Toukan. The ikoo network have become the first regional Online Ad Network to sign-up for the OOXmonitor service.
“Using OOXmonitor online advertising intelligence gives ikoo a great advantage in a market that is growing fast.” Says Isam Bayazidi CEO – ikoo.
OOX have introduced the service in September 2008 for the first time in the region and are servicing major industry players namely [Media Agencies] OMD Digital, UM Online, Mediacom, Mindshare, Initiative and Magna; [Publishers] Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company, Maktoob.com and now ikoo.
“The OOXmonitor service has a strategic dimension, one that allows Digital Publishers such as ikoo network to become brand and category experts thanks to the extensive database that runs back to 2007. With the help of OOXmonitor, Publishers can formulate media recommendations that are strategically more relevant for Advertisers and Media Agencies while optimizing advertising revenue for Publishers. ” Says Fouad Bedran co-founder and managing director – OOX.
“We are looking forward to having our network monitored by OOX, this would provide advertisers greater visibility and further showcase the potential of our network. With more than 100 sites reaching 39 million Unique Visitors, serving more than 1.4 billion Page Views, we are confident that ikoo network will help advertisers reach the Arab audience in a way that is beyond any single site.” Says Isam Bayazidi CEO – ikoo.