Nokia’s Jordan Ovi Maps Featuring Drive and Walk Navigation

ovi_logoNokia, the world leader in mobility, today announced the introduction of new services for the Jordanian market using the latest Ovi Maps application. Nokia’s maps and navigation solution gives consumers navigation features, local content and world maps directly on their mobile device.

“By taking the navigation experience out of the car and into the pockets of the consumers, Nokia is enabling Jordanian consumers to explore and discover,” said Bruce Howe, Head of Marketing – Nokia Levant. “Having Ovi Maps on their device gives our consumers a new sense of their surroundings, with the possibility to discover new places and share them with their friends using SMS, MMS or Bluetooth.”

Ovi Maps application for your Nokia device is enhanced through additional features and services, opening up a new world of possibilities with better maps than never before: high resolution satellite and terrain maps, rotation, tilting, night view and fly-overs and fly-throughs. Nokia’s Jordan Ovi maps will be available during the month of November.

Walk from one place to another using WALK, the pedestrian navigation with routing optimized for those on foot, providing better orientation in a city or outdoors.

Or use DRIVE, the fully fledged world class navigation system. The navigation efficiently takes you from A to B with visual turn-by-turn guidance. It helps you to locate yourself by giving information about the surrounding buildings, roundabouts and streets and in newer handsets points the direction in which you are walking using the handset’s built in compass for orientation.

Ovi Maps uses vector maps are provided by Navteq, which was acquired by Nokia in end of 2007. The map data of Jordan, will be offered free of charge and includes detailed Road coverage of 28,621 Km covering 100 municipalities, including street names and street directions.

By this, Nokia has 100 percent of the total road network of Jordan covered including all the major highways connecting Jordan’s major cities. With 13.500 Points of Interests including hotels, restaurants, places of worship, shopping malls, petrol stations and many others, Nokia consumers have will explore Jordan in a new and exciting way.

Maps can be downloaded free of charge over the air directly to selected devices or by using the Nokia Map Loader on a PC.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.