This Article is written by Shashi Menon who is a web/media entrepreneur, int’l management consultant and works within the strategy and business development at twofour54 (Abu Dhabi Media Zone), where he focuses primarily on identifying strategic business opportunities for twofour54. Recently, he was instrumental in the formation of Comedy Central Studios Arabia. Before joining twofour54, Shashi founded two successful startups in the U.S., the most recent of which was SaaS collaboration tool that was acquired in 2008. Shashi also worked for Oliver Wyman, consulting for a range of emerging markets clients, with a specific focus on telecom, media and technology.
This article is the third in a multi-part series about entrepreneurship in the MENA region. In my first post, I laid out the five key attributes that I believe to be necessary for a sustainable and flourishing start-up ecosystem: infrastructure, talent, investment capital, mentors, and a culture of adoption. In my second post, I explained the various components of infrastructure: office space, legal/regulatory framework, internet, servers, and support partners.
I’ll now discuss the issue of talent. And in a start-up, the talent equation is a critical one.
You can also follow me on twitter: @shashimenon.
When I think about Silicon Valley and the talent equation, two words instantly come to mind. Stanford. Berkeley. Sure, some of the brightest technical minds in the world relocate to Silicon Valley in the hopes of striking it rich, but two premier universities are located in Silicon Valley’s backyard, constantly seeding it with bright, hungry talent. Other established or emerging hubs of entrepreneurship are in similar situations. New York? NYU. Columbia. Seattle? University of Washington. Los Angeles? USC. UCLA. India? IIT.
In the MENA region, Beirut is widely believed to have the best technical university. Amman has another. Cairo has another. But where are the others? I’ve heard good things about Sharjah. There aren’t too many others, though, and so it’s no surprise that the best technical talent comes from Beirut, Amman, Cairo, or from outside of the region.
To be fair, some countries are trying to build similar environments, including Qatar, whose Technology and Science Park is gaining recognition. I’d love to see this develop more in the region, though. And it will.
It’s not just about technical talent, though.
Let’s take a step back and ask an important question: do people in the MENA region really want to be entrepreneurs?
In June of last year, Silatech, a Qatari government organization tasked with creating new employment opportunities for the youth, published a lengthy research document called The Silatech Index: Voices of Young Arabs in partnership with Gallup. The study surveyed 8,597 “young people” (defined as ages 15-29) between February and April 2009. It’s too long to read in its entirety, but I recommend skimming through it.
One of the most telling results of the study came from a question about where youth would prefer to work, assuming equal pay and working conditions (results posted below; click to open the image in a new window).
What do these results show? Across much of the region, and particularly the GCC, people aspire to work in government jobs. Clear and significant majorities of at least 60% of those surveyed in the GCC are looking for government jobs. Attitudes in Levant, Egypt, and Maghreb are more mixed, however, with larger numbers of youth interested in self-employment. As the study notes, this suggests a waning faith in government jobs in these regions and growing enthusiasm for entrepreneurship. But I think there’s still a lot of development that needs to take place, and it has to start earlier in the academic cycle.
One doesn’t have to look far to see these attitudes in practice. Virtually all of the well-known MENA region start-ups originated from outside of the GCC, and many of them from Jordan. Maktoob? Jordan. Jeeran? Jordan. Kooora? Jordan. And there are more.
There is a shift in attitude that needs to take place. To some extent, I believe it’s already happening, and I’d venture a guess that in the 2010 and 2011 versions of the Silatech Index, this shift will be more visible. Those of us born in the 1980s and 1990s are part of the internet generation, and it is now easier than before to launch a start-up. Still, I’d like to see this shift in perception accelerate.
Sure, it’s not a fair comparison, but back in the United States, I can safely say that most people do not aspire to be government workers (for a variety of reasons, but let’s take that at face value for now). The American Dream is to run your own company; maybe the new MENA region dream will be the same, too.
Entrepreneurs have unique DNA
Mark Suster, a two-time entrepreneur turned venture capitalist, writes a blog that has quickly become a mainstay on my RSS reader. Any entrepreneur or aspiring entrepreneur should be reading his blog. My favorite series of his is about entrepreneur DNA and what it takes to be an entrepreneur (condensed versions: part 1, part 2, and part 3). Suster correctly notes that it takes a very different type of person to be a successful entrepreneur, and in this era of globalization, being successful on a large scale is even more difficult.
As Suster puts it in a separate post, the four letters that define an entrepreneur: JFDI. I’ve taken this to heart and made my own version of this graphic – with all of the words spelled out (sorry, Mom – I’ll go wash out my mouth with soap now).
TechCrunch Europe recently published a post on this topic. It was written by an anonymous European venture capitalist about the European work ethic and how it leaves something to be desired, especially when compared to the Silicon Valley work ethic. The key quote:
“As anyone who’s ever been there or visited will attest, in Silicon Valley everyone is working *all of the time*. And while this might seem unhealthy, not scalable, obsessive, manic or simply ridiculous, from an ecosystem perspective it’s basically unbeatable. If you want to build companies and ride the wave of innovation, it’s a 24/7 preoccupation — not just a lifestyle business.”
Sure, it might be slightly controversial, but I agree with it completely.
Does that kind of drive exist in the MENA region? It almost certainly does, but I think it’s still relatively few and far between. Moving forward, I think it’s going to be increasingly difficult for start-ups within the region to compete without that kind of mentality. The MENA region is no longer quite as insulated as in years past. With companies like Yahoo!, Google, and News Corp. expanding their operations quickly, the competitive landscape is only going to get more challenging.
Where do we go from here?
And so, where that leaves us: progress is taking place, but there’s still a fairly steep uphill climb to be made. Yes, there’s technical talent in the region, and it’s going to grow, but a cultural transition begins at the ground level – a grassroots movement, so to speak – and that simply takes time. The wave of entrepreneurship-focused government programs sweeping the GCC will surely help, but there’s a delicate role that governments need to play in this game – supporting and facilitating, but not driving. I don’t think you can make people want to be entrepreneurs unless they want to themselves — you can only give them the tools. In the long term, I’m fairly certain that governments in the region will take a very hands-off approach. And that’s a winning strategy, but only if the private sector steps up to fill that void, which means more communal support for entrepreneurs. And I think that’s coming, and soon.
Next topic: investment capital.