This post is written by Humza Ijaz is a Digital Creative Director, currently working @ LBI. His interests include: Designing for Web, Looking out for new technologies and has a new hobby of studying information design.
I discovered two great things yesterday which helped me clear out lot of confusions in my head regarding the “iPad” topic once and for all.
Secondly, while looking for some “social technology” presentations which is a recent buzz word I have been interested in – I came across a very interesting “Social Technographics” presentation which explains the “Social Computing Behaviors” of consumers in todays day and age. Have a look here.
Now – lets talk about the purchasing behavior. If I am in the apple store, with this device in my hand, looking at it, thinking to myself: How can I justify spending the money to get one of these things?
Some possible answers if you are one of the few targeted profilers:
This is a hot device, I am buying this right now
Geek (like me)
Seems like a nice device to skim through all my RSS feeds in the evening and update my blog from my bed every night
The Others (Parents and other members of the family)
We only use facebook, MS Word and Email and look at pictures anyways – so why put money into buying a laptop
Hmmm..so seems like it has a little bit for everyone. But the picture gets a lot more clearer if you break these users into two groups:
Making social content on the go. You love to write blogs, upload videos, music or text
You love consuming social content including blogs, user generated videos, podcasts, forums, reviews and spend loads of time on social networks
So what is the iPad really?
“It’s Gonna Change The Way We Do The Things We Do Everyday” said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad.
So if we believe that the word is becoming more social and people tend to spend more than 70% of there “online time” on social networks then I would say iPad is the next generation “Social Technology Device”
The chart below shows how different people interact with social technologies which is the “ladder” approach I believe apple is taking as well. Starting from designing for the “content viewers” to essentially the “content creators” after ever generation release.
I remember when I first got my iPhone, I was very limited – now I rarely seem to be using my MacBook pro @ home. Sadly enough, even replying to my work emails mostly from my phone 🙂
To conclude, I wouldn’t call this an “innovative” product just yet! It is still a creative product to me but once put into practice and made use of by millions of people around the world, consuming apps etc, then it will make it to its mark.
Creativity + When put into practice = Innovation
Would love to get feedback from everyone on what are there views on this new device?