Haven’t you noticed that High Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and Prime Minister of UAE, has stopped using social media?
HH Shiekh Mohammed has around 450,000 fans on facebook and around 380,000 on twitter and suddenly, boom, both pages stopped updating fans and it has been since January 20th, 2011. Previously the accounts were very active and used to share updates, news articles, and photos of the meetings, so what happened?
According to the Protocol, Sheikh Mohammed bin Rashid is like many Prime Ministers, Presidents, Kings, or Emirs where a news media pool is embedded with his core/advisers team to take care of all communications- and media-related work. Each country or office has it’s own name and we believe HH Sheikh Mohammad calls it “The Media Office”. This news media pool always follow HH Shiekh Mohammed into meetings that are public and private which require media coverage or not; that’s because publicity is not always good publicity, it could be bad one and needs to be controlled.
Then, I was thinking if there is an answer for that: did he get busy with all the social media tools? but he wasn’t updating it personally anyways. Did his media team got busy with all the social media tools? but it’s their job anyways. Does anyone doubt anymore about the power of social media? Well, not anymore.
So I ended up with no answer and would like to know what’s your answer on that would be.