Mark your calendar for The Total Marketing Summit 2011, this conference will be held in The Address Dubai Mall in Dubai, UAE between the 20 – 23 November.
The summit which addresses marketing strategies that meet the growing needs of the increasingly integrated marketing responsibilities that marketers face today. The list of speakers at the summit is impressive with speakers from companies including: Coca Cola, EMI Group, Ducab, Red Bull, Vodafone Group, Phillips Healthcare EMEA, Pfizer International, Nissan Middle East, Dubizzle. Be sure to view the entire list of speakers.
The summit promises to be more than just case studies with results and statistics the speakers will delve into their own processes and progress too. There is also a decision making and creative thinking interactive session with leaders from different industries.
Registration & Discount:
So here’s the good news: The Total Marketing Summit in association with InteractiveME is offering all our readers an exclusive 20% discount off the full conference price. To claim your discount all you have to do is quote IME_D20.
WHATS NEW THIS YEAR?:
B2B marketing – Business and corporate marketing are a key focus for marketers across many key industries (more than half of the 100 top global brands for 2011 are B2B or have a B2B focus) – Head To ‘B2B vs. B2C Marketing – Head To Head Learning’ On Day One at 11.55
Back 2 Basics – Refreshing traditional above the line spending and getting a new take on what it means – Expansion of digital has meant neglect of traditional marketing despite it still being the biggest guzzler of your budget! – Head To ‘Reinventing The Wheel And Staying In The Driver’s Seat’ on Day One at 13.40
Integrated Skills – Expansion of digital and changing savvy consumer behaviour means it’s not about one campaign, one idea or one person – so how do you raise your marketing teams abilities to become more than the sum of its parts? – Head To ‘Marketing Revolutionaries Roundtable: Developing An Integrated Team With An Integrated Skill Set’ on Day One at 09.55
Interactive Learning – Interactive learning takes the information and multiplies it by the power of You! Don’t miss your chance to see some of the biggest brands represented in live discussions on the hottest topics and throw in your 2cents to get tailored answers from top minds on your biggest questions! – Head To ‘Brands And Their Human Characteristics – How To Win Friends And Influence People’ on Day Two at 13.55
Online/Offline Convergence – Drive engagement, loyalty, advocacy and champions by funneling your offline audience to your online portals to give them more information (and get more of their info!), more opportunity to get on their soapbox with feedback and more to measure ROI – Head To ‘Become A Marketing DJ: Media Mixing The Perfect Ingredients’ on Day One at 16.25
For further information please visit www.totalmarketing2011.com and you can also follow #TotalMarketing on Twitter for updates.