Engagement: Simple Principle of Brand Social Positioning

Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques in place to ensure success and brand sustainability.

I’ve been to number of events in London speaking about Social Media and Brand Engagement within social channels. As most brands use other communications techniques too, it is very important to have an integrated approach. Integration however doesn’t need to be complicated but yet has to be systematic.

Simplicity is king in driving sustainability in Social Media Engagement and brand positioning; and it is achievable via three steps which is described in LCD Model.

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Ehsan has been working in social media and digital PR since 2006. He is a keen blogger and has over 40 published articles. He has spoken about social media and digital branding at the British Chamber of Commerce, University of Westminster, University of Milan and numerous startup communities in Europe. Michigan State University and Miami University have referenced his work in their study of social media in 2012.