It appears that Flip Media, a leading digital media agency in the MENA has been acquired by Publicis Groupe. The agency setup in 2003 by Martin Diessner and Dinesh Lalvani in Dubai will be folded into Leo Burnett Wordwide but will keep its name. Both founders will act as non-executive directors and Yousef Tuqan will remain the CEO reporting to Leo Burnett’s Middle East North Africa CEO, Raja Trad.
Flip has an impressive track record and very strong name in the MENA region, this move make sense for both parties Leo Burnett will have access to great online talent and Flip Media should get more business by becoming part of a global group (as an ex-Flipper I would hope so).
It will definitely be interesting to see how things may or may not change in the future, after all they’re no longer an independent agency anymore and things can get restricted when dealing with a global agency, but we’ll have to wait and see how it turns out.