She’s an ambitious girl whose world revolves around fashion. Nothing stopped her; she was persistent to create a circle of light to which she attracted girls to her Facebook page just like a moth to a flame.
She is Aya Diab, a 19 year old, studying business at Beirut Arab University. ‘I’m all into fashion as my page shows; you can say I’m a fashion addict. Shopping is my biggest hobby! My family and friends appreciate my sense in fashion and consider me a fashion guru. They all have been very supportive,’ Diab said.
As I like to call her fashionista, she seems to know what she got herself into. She talked about her facebook page as if it was her own child. She is very serious about it and she considers it to be her window to the whole world.
Fashionista started four months ago, and as she likes to put it, ‘it really satisfies her passion.’ Currently she’s using only Facebook as a tool on social media. But soon enough Fashionista is going to be all over Twitter and has its own blog.
But as I looked deeper, Fashionista is a page, with adequate work. My curiosity to know who’s behind scenes of this satisfactory work pushed me further to wonder how did this girl start. How did she manage with a very short of time to gather so much audience? People who actually talk to her and wait for her latest news.
‘Fashionista was a discussion between me and my friends; it started as an idea for inspiring and helping girls with useful tips and walkovers. I always post tips, articles, and videos, and of course pictures about beauty and fashion. I have to be thankful, because this is what Facebook is offering me. This huge social network enabled me to create a page that girls look up for,’ Aya explained.
Fashionista is Aya’s first step in her fashion career; which is both a great public exposure and at the same time something useful for girls out there. Diab was very modest in saying that being famous personally isn’t one of her interests behind Fashionista. And this is apparent as in Aya doesn’t post any pictures of herself personally or even pictures or albums of her elegant fans.
Fashionista has over 1000 likes on her Facebook page, as well as more than 189 people talking about her page. ‘This page has given me amazing opportunities. Due to social media I have created a family for my Fashionista; I met so many great people and helped out a lot of girls. I’m really grateful for everything Fashionista has given me. I receive so many questions and compliments on what I post. It’s amazing to give tips and advice that solve problems to girls with a minimum pat,’ Aya said.
In her opinion, one social media drawback is that it’s not an easy job as some might take it. Fashionista needs a lot of time and effort, yet it feels great when Aya knows that she’s being able to help girls with fashion and beauty issues.
‘I believe that adding your personality to your page brings people more to like it. To know that there’s a human being with a heart looking after the page and not just a robot,’ Diab said
On Facebook and especially on Fahionista’s page there’s not one thing she counts on. Not only images, or posts, or tips; it’s more like a group work kind of thing where everything matters. But tips and images Aya consider are the most grabbing effective depending on the fact that visuals are very important, especially when it comes to fashion.