Conversations are happening everyday by everyone everywhere; but what makes them different is the intention and purpose of the conversationalist. Social Media has certainly changed many things in ways brands as well as individuals are communicating now. Of course, a great deal of concern and attention must be given to this space.
In not so long ago, brands as well as individuals chose to ignore certain conversations and they could easily get away with it; but nature of conversation is different today. Ignore is certainly not a communications technique. In fact, brands and individuals who care about their reputation and image, have no choice other than opening up and engagement with wider audience.
Some may argue that there’s risk attached to such level of communications. But on the other hand, others may argue, if the open type of communications is genuine and transparent there’s no risk attached; however management of information and communications deem essential.
Therefore, there is a right or wrong way of doing things, especially when it comes to modern communications techniques; Social Media per se.
Gaining knowledge, sharing experience, genuinely collaborating with others and shaping partnerships all will lead to synergy; something which the modern world of business and commerce have been crying out for. This is the path to future success and we started to see this happening in couple of leading global industries; namely aviation and automotive. Why not making this happen in every single industry and profession?