Success in Social Media is based on audience not influence

Social Media was once seen as “chatter” by major brands not so long ago; about three years ago! There weren’t job titles such as “Head of Social Media” or “Social Media Account Director” up until late 2010, early 2011.

Now Social Media is part of marketing mix in almost every organisation; which has to be taken seriously and planned by experienced people as it is not about buzz words any more. That’s why Ehsan Khodarahmi in his recent presentation to businesses said: put people first; numbers last during his success in social media is based on audience not influence talk.

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