Success in Social Media is based on audience not influence

Social Media was once seen as “chatter” by major brands not so long ago; about three years ago! There weren’t job titles such as “Head of Social Media” or “Social Media Account Director” up until late 2010, early 2011.

Now Social Media is part of marketing mix in almost every organisation; which has to be taken seriously and planned by experienced people as it is not about buzz words any more. That’s why Ehsan Khodarahmi in his recent presentation to businesses said: put people first; numbers last during his success in social media is based on audience not influence talk.

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Ehsan has been working in social media and digital PR since 2006. He is a keen blogger and has over 40 published articles. He has spoken about social media and digital branding at the British Chamber of Commerce, University of Westminster, University of Milan and numerous startup communities in Europe. Michigan State University and Miami University have referenced his work in their study of social media in 2012.