As you may agree, Social Media is plain and simple. Brands can easily earn loyalty and ensure success on Social Media channels, namely Twitter and LinkedIn, through authentic and transparent communications.
There’s no room to hide in Social Media, so marketing tricks may not be the wisest thing to do when brands developing Social Media strategy.
Brands will establish a trustworthy image and position their business strategically, only if they base their practice on Ehsan Khodarahmi’s HTC model; simply because people care about how businesses materialise what they promise their consumers.
Brand development on Social Media is not as complicated as some may think; Social Media is all about being social and communicating. People want brands to communicate clearly and effectively. Brands can make sure what they do is what their audience is expecting from them by constantly and consistently checking their content and quality of conversations. Perhaps brands need the 3C’s as their check list:
Brands can enjoy a very successful Social Media presence, if take above 3Cs on board; this will also favour the brand’s reputation and market position.
If you’d like to speak to Ehsan about anything social media and digital marketing related, you may like follow him on Twitter.