New infographs highlighting how smartphones are being used in the UAE and KSA. The information was researched by Google and made into an infograph by Discover Digital Arabia.
The main difference between the two countries are:
- Users in the KSA pay more attention to ads on search engines than in the UAE
- Higher percentage of consumers in the UAE research a product before purchasing
- Consumers in the UAE have made more purchases and expect to purchase more products through their smartphones
- More local information searches have been carried out and higher percentage of action on the found information occurred in the UAE
If you’d like to get a free consultation get in touch or Register to our newsletter to stay updated with the latest news from the MENA region.