MediaWeekME Monitor (Oct 25): Maktoob, Jeeran, Google, Yahoo, VEVO
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Read in Media Week Middle East (October 25, 2009) about digital/interactive media.
Yahoo! boss bullish after maktoob deal - Yahoo chief executive officer Carol Bartz is hoping the company’s deal with Maktoob.com will help it achieve a positive Q4, after seeing revenue fall in the 3rd quater 12% year-on-year.
twofour54 in hunt for young Arab talent - a funding programme called twofour54 ibtikar: creative lab has been launched to engage young Arabs in media and is planning an Emirates-wide promotional roadshow.
Media giants in online video push – ADMC invests in VEVO while Etisalat cement deal to provide internet TV to the region.
Jeeran signs up to Nielsen services – online community jeeran has signed up to receive Nielsen’s Market Intelligence, an online media measurement service.
Google campaign to promote apps – web giant Google has launched a major advertising campaign aimed at enticing traditional users of Microsoft products to use its software applications.
Yahoo! makes Ogilvy hub for 3 markets – Yahoo! has appointed Ogilvy & Mather Advertising Taiwan as its regional hub agency for Taiwan, Hong Kong, and South Korea.
