Google launches a new version of Google Toolbar and FeedBurner that offer a new URL shortening service. Google URL shortener is not a stand-alone service; you can’t use it to shorten links directly.
The new service for Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links. Second, Google has built this on Google’s global infrastructure to offer the following benefits:
- Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
- Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
- Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.
If you’re not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what’s on your mind — and that’s why people use them.