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This post is written by Firas Steitiyeh a Social Media expert with an immense experience of over than 15 years in the Internet field. Firas is your go to guy for anything Internet related with his willingness to share his experience with those who request it, he will certainly assist you with pleasure. With focus on Social Media and Internet Marketing, Firas have helped various startups in building their online strategies and their social media presence and most importantly; monetizing their traffic.

Social media is booming in the region and is becoming the “it” topic in everyone’s mouth. Recently, I read that for the first time in 23 years, Pepsi dropped sponsoring the super bowl season to invest the money ($20 million) on social media! Why would Pepsi take such a decision? Why is everybody shifting towards this new thing?

1- It’s Cheaper

Social media campaigns are cheaper when compared to regular media campaigns on TV, billboards, radio or any other regular media. Yes, the direct cost might be zero since it’s going to be through Twitter, Facebook, YouTube, etc… But I am also including the cost of the resources allocated to come up, manage and execute these campaigns.

2- Targeted

I consider social media as an “upon-request” media. What I mean over here is that the user is the one who chooses to view/read the campaign, where, for example, in a billboard campaign the user/customer is forced to pass by the artwork regardless whether they read it or not. I believe, in social media campaigns you will find more than 90% of the audience as a proper target because they choose to follow your updates instead of you pushing your messages on them regardless of their interest.

3- Controllable

What is so cool about social media campaigns, is that you (or the person managing it) can easily control the campaign and apply changes to it instantly. You can stop, pause, change or activate any offer/campaign instantly.

4- Trackable

What makes social media campaigns different than any other regular campaign is that you can easily measure and track its performance using different analytical tools and of course by analyzing your campaigns you will be able to recognize which networks or criteria are getting back with higher ROI so you can invest more in them.

5- Higher ROI

Having mentioned that targeting in social media campaigns is WAY better than regular campaigns; means that your campaigns’ performance will increase and therefore the ROI will accordingly increase with no doubt. Social media is worth investing every penny in.

6- Better Feedback

Trust me, social media is the most honest and transparent media I have ever used! You start a bad campaign/service you will be receiving endless comments, feedback and complaints! What better than getting INSTANT feedback from your customers which will help you build the ultimate product hence satisfy their needs more and more! I have to mention that the worst thing you can do to your customers, is to ignore their feedback, NEVER do this, you will be killing your business!

My next article will be on what you need to start a social media campaign, it’s not an overnight decision to take, it needs preparations and effort in order to go big and make sure its proper.

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