AmmanTT 2012, Second Anniversary Review

This past Tuesday the first of May was a special day for startups in the MENA, especially in Amman, Jordan. Amman Tech Tuesdays which is a monthly gathering for techies in Jordan celebrated it’s second anniversary last Tuesday and they threw an impressive event. I personally thought it was a success, it had panelist discussions as well as a drop in visit by HRH Queen Rania... Read More

Startups from Arabnet 2012: Souqalmal.com

Did you know that there are over 50 banks in the UAE? I was surprised to find that out myself during a conversation I had with Ambareen Musa founder and CEO of Souqalmal. It is actually one of the main reasons why she started her startup over a year and half ago. Ambareen is a very ambitious and intense mother of a 10 month old,  she’s not entirely new to the startup scene... Read More

SentioMedia’s Demo at Step Conference

  On April 6th, the Step Conference took place at the MAKE business hub (yes I’ve been going there a lot lately!) and it was a very refreshing hip and unconventional conference I really liked what and how they did it. To give you an example Alex Tohme was moderating one panel about innovation in the MENA and only two of the five panelists were preselected the remaining... Read More

Startups from Arabnet 2012: Codely.com

Can you imagine a time or place where everybody knows a language, a programming language that is? How different would the world be? Well, today I want to share a really interesting new startup from Jordan called Codely that is looking to make that possibility achievable. Codely is an interactive learning platform that empowers students around proper ICT education within the classroom... Read More

Ideathon & Startup Demo Winners of Arabnet 2012

So I just spent the last couple of hours trying to remember who won the ideathon and Startup competitions at Arabnet 2012, I found one (badly written) article online that was copied and pasted throughout the web and it doesn’t really mention the winners clearly. So to make the lives of everybody easier I’m listing the winners of the awards below: The Startup Demo Winners: Qordoba... Read More

How to create top Social Media campaigns

Social Media is not a new medium, however it needs a new approach. Success in Social Media campaigns entirely depends on type of approach and consistency of messages brands tend to send out. Therefore, it is critical to get the sense of purpose right upon deciding to launch your brand on any social channels. I was invited to an event in London back in February 2012, to speak about... Read More

Things I saw at Arabnet 2012: Intafeen.com

We’re back from Arabnet in Beirut and I think it’s safe to say that the event was a success. There were a number of interesting talks, presentations and most importantly startups from the region. I got the chance to speak to some of them. And we will write more about them in the coming days. First up I had the chance to speak with Dr. Adel Youssef who has been working on... Read More

Want to use social media in your company, get some advice from @stephenjatdell, Dell’s global Mobility & Vostro Online Merchandising Manager

This article is sponsored by the 2nd Annual Middle East Social Media Marketing conference organized by marcus evans, which will take place on May 13 -14, 2012 at the Hyatt Regency Dubai hotel in the UAE. As the conference approaches we’ve sent out some questions to the organizers in order to receive insights from the speakers and trainers on how they view and use social... Read More

Exclusive 20% Discount on Total Marketing Summit 2011 For All Interactive ME readers

Mark your calendar for The Total Marketing Summit 2011, this conference will be held in The Address Dubai Mall in Dubai, UAE between the 20 – 23 November. The summit which addresses marketing strategies that meet the growing needs of the increasingly integrated marketing responsibilities that marketers face today. The list of speakers at the summit is impressive with speakers... Read More

InteractiveME OnSite with Kodak’s Social Media Manager

During the Marcus Evans Middle East Social Media Marketing Conference, we heard a fabulous presentation from one of the Middle East’s stronger social media campaigns. Kodak’s current social media strategy entails engaging in valuable conversations with clients and users. Not only do they listen to what social media platforms say to them, but Kodak actually engages and... Read More

Don’t Miss The Market Insights Summit 2011 on June 20 – 21

  Tomorrow the The Market Insights Summit will be held at the Mövenpick Hotel Jumeirah Beach in Dubai, registration opens at 8:30 A.M. The two day summit is the premier event to meet, network with and learn from market research industry peers from the Middle East across industries including FMCG, telecommunications, finance/ banking, healthcare! There is a list of very impressive... Read More

Reminder for the Government Social Media Conference Tomorrow

With all the talk about the second release of the Arab Social Media report prepared by the Dubai School of Government to be released soon, it is likely that we will get more information and numbers tomorrow. If you haven’t registered yet you can do so on the Government Social Media Conference registration page, but hurry because the event will be carried out tomorrow June... Read More

The Arab Social Media Report: A Report from the Dubai School of Government.

  This week, I was at the Marcus Evans Middle East Social Media and Marketing Event as part of team InteractiveMe.com.   The event was enjoyable, the speakers were well-informed and the attendees were wonderful. I thoroughly enjoyed myself. Stay tuned to the site, as we’ll be posting highlights, video and commentary on the use of Social Media as a tool for Brand Awareness... Read More

1 on 1 with Mishaal AlGergawi UAE’s Social Media Expert (Part 2 of 2):

This article is a continuation of the discussion held here in part 1 With Mishaal AlGergawi, and is sponsored by the Government Social Media Conference (@govsmc) taking place in Dubai on June 7th – 8th. After discussing how Mishaal felt about his personal experiences with Twitter we then moved on to discuss the state of Social Media in the region and especially in the government... Read More

15% discount on Econsultancy training courses in #Dubai

It’s been busy here in Dubai, just yesterday we were covering a social media conference and after talking to almost everybody at the conference I must admit only a small number of people found it beneficial but I can say there was a bigger number still not convinced and were still looking for more help with social media (we will cover that in a later article) but if you plan... Read More

Dont forget the Middle East Social Media Marketing Conference on May 29

It’s almost here the Middle East Social Media Marketing Conference organized by marcusevans will be held next Sunday 29 – 30 May at the Hyatt Regency Dubai Hotel, Dubai, UAE. We have already talked to two of the experts that will be present at the conference, but there will be many more who will share their knowledge and provide a local insight. Take a look at the list... Read More

1 on 1 with Mishaal AlGergawi UAE’s Social Media Expert (Part 1 of 2):

  This article is sponsored by the Government Social Media Conference (@govsmc) taking place in Dubai on June 7th – 8th. I had the pleasure of speaking with Mishaal AlGergawi for those who don’t Know Mishaal he’s twitter and social media advocate that goes by the handle @Algergawi if you’re in the UAE or follow news from the UAE on Twitter you most probably read one... Read More

Confessions of a social media expert: Arto Joensuu

This article is sponsored by the marcusevans Middle East Social Media Marketing conference that will take place on the 29th & 30th of May in Dubai. We will be writing more articles in this format leading up to the conference where we will ask the expert speakers of the conference different questions related to social media and in the MENA region. Our second expert is Arto Joensuu. Arto... Read More

Confessions of a social expert with Racha Mourtada

This article is sponsored by the marcusevans Middle East Social Media Marketing conference that will take place on the 29th & 30th of May in Dubai. We will be writing more articles in this format leading up to the conference where we will ask the expert speakers of the conference different questions related to social media and in the MENA region. Our first expert is Racha Mourtada. Racha... Read More

5 free entries to attend the Government Social Media Conference

Yesterday the organizers of the Government Social Media Conference announced that they will providing 5 free entries to the conference by applying on the website here, all the request in return is for you to tell them why they should choose you. For those who aren’t aware about the prices for registering to the conference you can find that information here. There are two... Read More