Facebook Advertising: CPC or CPM?

We all know about the importance of advertising on facebook if you’re targeting any of its almost 1Bn users. But there was something that was bugging me for a while, I’ve been running a lot of ads on facebook for different clients with different objectives, but I’ve always preferred CPC over CPM, I felt that paying for an action is much more reliable then paying... Read More

How Primark expanded to the Middle East

Brands often choose a particular target market and pricing strategy to serve their audience in their chosen marketplaces. If they have no presence in one country, that doesn’t translate to opportunity for one to run an exact same business with the exact same brand name. This sounds obvious, but shockingly this is what happened in Bur Dubai in the modern days of 21st century; when... Read More

Absence of Social Media in Hassan Dandash’s life

I need to get my story straight… so they do exist, people who are not active on any kind of social media medium.  But the question is, what is the alternative to that? As mentioned previously some people do prefer live communication. But I just wonder don’t these people feel that they are missing on a lot? Meeting with Al Hassan Dandash, the basket ball player for the Champville... Read More

LAU Student Production and Social Media

This is not the first time that a student production takes place on social media. Students, who direct plays at universities, always publicize their play on social media. From a student perspective, I always think that it’s amazing how some of the artistic work is reaching almost everyone. For once I attended a play at LAU and it was pure student production; from direction, to... Read More

The Bachelor of the Year Ali Mahmoud on Social Media

If you haven’t heard of the basketball player Ali Mahmoud, you probably heard about a guy riding the team bus with only boxers and shoes on. I’ve heard during my interviews with other basketball players that they have lost games before; but shockingly never before someone mentioned losing his clothes to fans!! That’s how crazy it can get on social media too. He’s available... Read More

Omar El Turk between Fatherhood and Social Media

They call him the sniper, for when it comes to his playing, people would all silence and watch him play. He’s the professional Lebanese Canadian basketball player, Omar El Turk number 8 on the Riyadh team, with a shooting guard position. ‘El Turk is a member of the Lebanon national basketball team. He has competed with the team at the last three Asian championships, helping... Read More

Q&A with Yahki the social storytelling platform (2 OF 2)

 This article is the continuation of our interview with Yahki published last month.  General  Can you give us any statics on the number of users? Yahki has average of 2500 daily page views. Why do think people will use Yahki? As I said earlier, Stories are what makes us Human, The Story is the thing. Yahki is a very easy to use storytelling social network that enables it’s... Read More

How to create engaging conversation on Social Media

Conversations are happening everyday by everyone everywhere; but what makes them different is the intention and purpose of the conversationalist. Social Media has certainly changed many things in ways brands as well as individuals are communicating now. Of course, a great deal of concern and attention must be given to this space. In not so long ago, brands as well as individuals... Read More

Social Media at Cribs

When social media doesn’t play a huge role in some of Hamra’s (A hot location in Lebanon) pubs in, what do managers count on? Cribs is a new pub that has opened recently in Hamra for two months now. Being a unique place, what’s different about it is that social media is welcomed at Cribs and not the other way around. It’s a cozy atmosphere where everybody knows everybody,... Read More

How to create top Social Media campaigns

Social Media is not a new medium, however it needs a new approach. Success in Social Media campaigns entirely depends on type of approach and consistency of messages brands tend to send out. Therefore, it is critical to get the sense of purpose right upon deciding to launch your brand on any social channels. I was invited to an event in London back in February 2012, to speak about... Read More

Lays Arabia, the art of storytelling through social media!

This post was written by Amer Massimi who is the founder of Hashtag, a new social media agency that specializes in humanizing brands on the web in the Middle East.  For sure you have come across the cute little potato that is called Liza. She needs your help to “hook” her up with the right partner “flavor”, and you will give your vote to many other different cute characters... Read More

Ali Kanaan, Number 12 is a number to like and follow

I just love it when I meet people that know what they want out of life, better yet social media. We are living in the craziness of who has the more likes, or who has the more followers, or even who is tweeting more!! But when it comes to gentleness, determination, and height I think the professional basketball player, Ali Kanaan, number 12, fits best. He’s 205cm and has been... Read More

Ibrahim’s confidence and social media

He’s over-confident, straightforward, and mild; don’t get confused he’s the very charismatic professional basketball player Mohamad Ibrahim. He’s the number 6 point guard on the Champville team. Ibrahim has been playing basketball since he was 6 years old. With time, evolution, and the internet it was time to get more into the social media life of our player. This goes... Read More

Help us help the web in #MENA (Survey)

I’ve been wanting to use the “Arabic” Y U No Guy for a while now and I finally have the chance, I don’t think there’s a greater call to action then an illustration of guy in a Shemagh (aka Keffiyeh)! Anyways… On to more serious matters, this month has had a lot of firsts for us and we’re going ahead and adding another one. We’re carrying... Read More

Arabic VS English: Social Media

  And the debate never finishes, whether the equality between men and women; or who drives best? Or even in social media, which language do users use often the Arabic or the English language? Taking into consideration the young-hip generation and how each individual is trying to be fit and ‘cool’ I had to talk to university students. And know where they stand when it comes... Read More

Q&A with Yahki the social storytelling platform (1 of 2)

What is Yahki? Yahki is a multilingual, social storytelling platform, that gives you all you will need to tell your everyday stories using your best and loved findings of images, videos, articles and posts from all over the web. This helps you frame your thoughts about things you have seen, experienced or just crossed your mind or life. How Does Yahki work? Why did Yahki start? It... Read More

Ali Fakhreddine between social media and social life

Calm. Deep. Determined. That’s how he is, Ali Fakhreddine the 28 years old basketball player. He started playing when he was 12 years old, and so within time he became a professional Lebanese basketball player. Fakhreddine is a power forward position, number 12, where he plays for the Hoops team. And while everybody is crazy about social media, Fakhreddine seems at distance and... Read More

Our first infograph: Social Media for brands in the #MENA

Last month we wrote about a report that was prepared by OMG on use of social media in the UAE and KSA. So we decided to make into an infograph. We thought everybody’s doing one, why not us! This is well overdue, I remember Amer Massimi urging us to do infographs almost a year ago, it sure took us sometime but we’ve finally made it happen along with the help of Bayanat.... Read More

Fahionista’s Secret Closet on Social Media

She’s an ambitious girl whose world revolves around fashion. Nothing stopped her; she was persistent to create a circle of light to which she attracted girls to her Facebook page just like a moth to a flame. She is Aya Diab, a 19 year old, studying business at Beirut Arab University. ‘I’m all into fashion as my page shows; you can say I’m a fashion addict. Shopping is my... Read More

Mothers VS Social Media in the #MENA

If we go back in time lets say two or three generations ago, we see how kids used to play contrary to kids in our generation today. Time changes everything, human beings evolve, and what used to be the latest trend will not be in style. This happens to everything we deal with in life. Whether fashion, whether business or even kids games. Today’s children are born with a mind... Read More