Eideal reaching women in the #MENA through social media

Social media is a wide spectrum medium where everything is obtainable. In my articles I have discussed how corporations are striving for more exposure and better enhancement through social media. And while social media is an open-free juncture all of us are trying to be someone by creating a persona. We all know that women care deeply about their hair’s health. And more to that,... Read More

BoboLink between social media & Online PR

Social media is a huge medium where people from all over the world have the freedom to approach it anyway they want. But this is not the end of it there’s more to it, I had an interview with Labib El Choufani; Social Media Specialist and Creative Director and online PR representative. El Choufani owns an online company called bobolink, which is mainly a social media & Online... Read More

When social media leaves you with no time!!

  Everybody wants to be active on social media. And that’s not a curse on the contrary it’s putting a lot of people to work. As I discussed in one of my previous articles social media needs people to work on it.  But time is money. Although there are automation tools to help manage your social media presence; there still has to be some human input and its time consuming,... Read More

The most successful social media campaign in history, so far! #kony2012

Through your facebook newsfeed, tweets, or from your mobile, we all heard and eventually watched one of the most viral clips ever. It got us emotional, we liked the video, we retweeted it, we talked about it offline with our friends. Invisible Children’s campaign faced huge success that critiques jumped in with conspiracy theories, and accused it with many allegations like slacktivisim,... Read More

Why “Brand Arabia” page is a failure on Facebook! And “localized brand” pages are the solution!

  Recently, we have spotted a new trend for big brands in the Arab region. They started rolling out Arabia pages, convinced that one page is enough to cover all the countries in the Arab world, and actually overlook the cultural and demographic not to mention the geographic differences between countries in “Arabia”. BMW did it, McDonalds’ committed one, a big... Read More

How do Fashion Designers from the #MENA thrive with social media?

Social media today needs a team to work on; a group of people need to stay alert and up to date with everything. And so like any industry, the fashion industry has its qualified people to enhance their work. And while designers work hard on their collection, PR managers and social media consultants double their hard work to represent these designers with a clear professional image. Rita... Read More

Want to use social media in your company, get some advice from @stephenjatdell, Dell’s global Mobility & Vostro Online Merchandising Manager

This article is sponsored by the 2nd Annual Middle East Social Media Marketing conference organized by marcus evans, which will take place on May 13 -14, 2012 at the Hyatt Regency Dubai hotel in the UAE. As the conference approaches we’ve sent out some questions to the organizers in order to receive insights from the speakers and trainers on how they view and use social... Read More

Roadsters AND Social Media

Social media today has a huge impact on everybody’s life, whether on a personal or professional level. Taking into consideration some of the companies that are active on social media today one discovers important details. Roadster is a diner that is active on Facebook, twitter, and foursquare. It has about 5,156 followers on twitter and about 28,439 likes on Facebook that support... Read More

I, I, Follow You

  Relax no one’s stalking you it’s just a follow on twitter. A lot of people now days are ignorant when it comes to dealing with twitter; and on the other hand a lot are active on it. Twitter a social media medium had become a trend among people. Active people on twitter have the chance to follow friends, celebrities, companies, fashion icons and more; and be up to date... Read More

Campaigning Against Facebook Insights Malfunction

If you are running a Facebook Page on daily basis, you definitely know that Facebook Insights data is always outdated. Today, the launch of new campaign “Why Is Facebook Insights Not Working” is your unprecedented placate. The movement started by founders of renown analytics application, PageLevel, whose all their work is about data, information, and insights. The movement... Read More

White paper: Social Media in #KSA and the #UAE

A white paper conducted by Omnicom Media Group (OMG) showcases social media habits of users in Saudi Arabia and the UAE. The whitepaper has some very interesting insights as to the differences in how users from the different countries use and view social networks. The results were collected after conducting face to face interviews with 600 online users per country all from  different... Read More

Engagement: Simple Principle of Brand Social Positioning

Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques in place to ensure success and brand sustainability. I’ve been to number of events in London speaking about Social Media and Brand Engagement within social channels. As most brands use other communications techniques too, it is very important... Read More

Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days

Ah the Flash Mob, how quickly they became the new hip thing to do! The latest to join was Zain Kuwait. Although we’ve seen it done before in the region with the likes of Beirut Duty Free flash mob and Dubai Airport flash mob, Zain’s flash mob had some more acting involved, half way through the flash mob a person appearing to be a security official starts yelling at... Read More

Pitch your story in 140 characters with PressPass

PressPass a new startup from the MENA region is looking to help people get their stories out. I was contacted recently by one of the co-founders  and was impressed by the site’s design and idea in general, so I wanted to find out more about presspass and what they’re looking to achieve with the website, so I sent them some questions to get their feedback and insights... Read More

Happy farm proving to be good for peak games

Happy farm an Arabic social game (similar to farmville) on Facebook published by Peak Games has been on the top gaining applications list for a while and its ranked number 14 as the top gaining application adding another 200,000 Daily Active Users (DAU) since last week according to Appdata. Here’s a breakdown of their numbers in the last 3o days: Their Daily Active Users... Read More

A newly born social brand: iTechia!

  Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for the new rules of the web and transformed successfully: iTechia! iTechia is tech store in Saudi Arabia, has branches across main cities, known for being the first to bring the latest tech items to the Saudi market, especially Apple products. Itechia had a great... Read More

You don’t have consumer protection laws? It’s OK, Social Media Will do!

social-media power   In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with the help of new media. We have heard many stories of violating the Saudi customer rights. Today the story involves a big name. AL Shaya is a Giant retailer, actually the biggest in the GCC. Owning the franchise of more than 55... Read More

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having mere presence on social networks is not enough! It indicates again that some brands still have shallow understanding of social media. Carrefour Saudi is known to be one of the preferred hypermarkets there, it has a good market share, enjoys a reputation for high... Read More

What is Social Media friendship all about?

Social Media meant to change our life, bring more individuality to conversations and improve our interactions and communications with a genuine intention to care about one another… It seems the original purpose is somehow lost somewhere along the way. Most people pretend that they care about you and would help you, but they won’t even respond you when you need them; however... Read More

Customer Voice ignores the Brand Voice if…

Brands can no longer afford ignoring conversations on the web and in particular social channels. This seems a very straight forward matter, but surprisingly there are a handful number of businesses and organisations yet to realise the significant consequences of ignored conversations. Customers often find their way to be heard and in this age and day brands may not be able to catch... Read More