How Primark expanded to the Middle East

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Facebook Advertising: CPC or CPM?

We all know about the importance of advertising on facebook if you’re targeting any of its almost 1Bn users. But there was something that was bugging me for a while, I’ve been running a lot of ads on facebook for different clients with different objectives, but I’ve always preferred CPC over CPM, I felt that [...]

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@TasmeemME a social network dedicated to creative talent in the #MENA

Finding talent in the MENA region can be a difficult task, there isn’t a specific place for people to find creative minded individuals with trusted feedback. The problem also exists for the people at the other end i.e. for freelancers who are looking for work. Where do they go? And how can they be sure [...]

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Taktek Games aiming to develop the gaming ecosystem in the #MENA

Continuing with the companies I met at AmmanTT 2012, I had the chance to sit down with Gaith Kawar and Odeh Haddadin from Taktek games, the story of this venture is an interesting one, it starts back in 2008 when Gaith Kawar the current CEO and Co-founder launched a company called Zero3 Digital which is [...]

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Feesheh: Your Plug into the Music World in the #MENA

So you must be wondering what Feesheh means, literally it means plug in Arabic and the founders of this new Jordanian startup named it Feesheh as a play on words in Arabic which would be very difficult to explain, so I’ll just move on. Feesheh is an Oasis 500 company incubated on Feb. 1, 2012. Its [...]

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Istikana the MENA’s answer to Hulu

Istikana launched just over a year ago at Arabnet Digital Summit 2011, and I recently had the opportunity to sit down with Samer Abdin, one of the Founders in Dubai to chat on how things have went so far. The key players at Istikana are: Samer Abdin and Tareq Abu-Lughod (co-founders) Sami Shalabi (Investor & [...]

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Facebook Advertising: CPC or CPM?

We all know about the importance of advertising on facebook if you’re targeting any of its almost 1Bn users. But there was something that was bugging me for a while, I’ve been running a lot of ads on facebook for different clients with different objectives, but I’ve always preferred CPC over CPM, I felt that [...]

How Primark expanded to the Middle East

Brands often choose a particular target market and pricing strategy to serve their audience in their chosen marketplaces. If they have no presence in one country, that doesn’t translate to opportunity for one to run an exact same business with the exact same brand name. This sounds obvious, but shockingly this is what happened in [...]

hasan dandash

Absence of Social Media in Hassan Dandash’s life

I need to get my story straight… so they do exist, people who are not active on any kind of social media medium.  But the question is, what is the alternative to that? As mentioned previously some people do prefer live communication. But I just wonder don’t these people feel that they are missing on [...]

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LAU Student Production and Social Media

This is not the first time that a student production takes place on social media. Students, who direct plays at universities, always publicize their play on social media. From a student perspective, I always think that it’s amazing how some of the artistic work is reaching almost everyone. For once I attended a play at [...]

Ali Mahmoud

The Bachelor of the Year Ali Mahmoud on Social Media

If you haven’t heard of the basketball player Ali Mahmoud, you probably heard about a guy riding the team bus with only boxers and shoes on. I’ve heard during my interviews with other basketball players that they have lost games before; but shockingly never before someone mentioned losing his clothes to fans!! That’s how crazy [...]

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Omar El Turk between Fatherhood and Social Media

They call him the sniper, for when it comes to his playing, people would all silence and watch him play. He’s the professional Lebanese Canadian basketball player, Omar El Turk number 8 on the Riyadh team, with a shooting guard position. ‘El Turk is a member of the Lebanon national basketball team. He has competed [...]

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SentioMedia’s Demo at Step Conference

  On April 6th, the Step Conference took place at the MAKE business hub (yes I’ve been going there a lot lately!) and it was a very refreshing hip and unconventional conference I really liked what and how they did it. To give you an example Alex Tohme was moderating one panel about innovation in [...]

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