A newly born social brand: iTechia!
Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for the new rules of the web and transformed successfully: iTechia! iTechia is tech store in Saudi Arabia, has branches across main cities, known for being the first to bring the latest tech items to the Saudi market, especially Apple products. Itechia had a great challenge when one of the staff had asked a visiting mom and her disabled... Read More
The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”
Note: “Reem’s Digital Experiment” is a series on www.interactiveme.com where I put digital marketing formulas to the test. For this first series, I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference popular “success stories”, they aren’t my own. This is because there are so few successful youtube channels... Read More
Reem’s Digital Experiment: Creating an awesome Youtube Channel
Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference “success stories”, they aren’t my own. So I’m going to consolidate all my “YOUTUBE SUCCESS” research and... Read More
Breaking News: Google’s silent launch of www.wdyl.com
What do you love? is the question behind Google’s latest attempt to unify a user’s capacity to search multiple channels in one spot. A few hours ago, Techcrunch.com reported Google’s soft launch of http://www.wdyl.com . Put simply, it gives you a range of google product searches in one page. I fiddled around with it and it did entertain me for a while. The site is simple to use, well-designed…and if you’re one for previews... Read More
InteractiveME OnSite with Kodak’s Social Media Manager
During the Marcus Evans Middle East Social Media Marketing Conference, we heard a fabulous presentation from one of the Middle East’s stronger social media campaigns. Kodak’s current social media strategy entails engaging in valuable conversations with clients and users. Not only do they listen to what social media platforms say to them, but Kodak actually engages and interacts with the intent to improve their products and services. We... Read More
The Arab Social Media Report: A Report from the Dubai School of Government.
This week, I was at the Marcus Evans Middle East Social Media and Marketing Event as part of team InteractiveMe.com. The event was enjoyable, the speakers were well-informed and the attendees were wonderful. I thoroughly enjoyed myself. Stay tuned to the site, as we’ll be posting highlights, video and commentary on the use of Social Media as a tool for Brand Awareness and marketing. As a Digital Consultant, one of my jobs is to provide... Read More
Media and Technology in Youth Society [Based on Report]
The challenger for attitudes’ stereotype identification is researches and reports – be it a focus group, qualitative, or even quantitative processes can help unveil or unleash real findings towards certain attitudes in a society, community, or group of people of the same interest. A new report of face-to-face interviews of Arab nationals and expatriates youth between the age of 18-24 in 9 Middle Eastern countries revealed the truth about... Read More
When a digital agency takes the lame lane
A digital agency going offline approach to promote their service is not a new thing or harmful approach yet Rufus Leonard advertisement is definitely wrong and lame approach to promote their digital marketing services. I never heard of Rufus Leonard before and asking around was the same answer; it seems they have recently set-up in UAE unlike Starcom, Flip Media, Omnia, Fire Fly, and Cyber Gears. This digital agency seems to be heavily focused on... Read More
Ever thought of being different?
After researching domain names for a website I am planning on releasing in the near future, I have realized that there aren’t any real ground rules for selecting the correct domain name. Different people say different things but mainly they recommend keeping the domain name short, easy to remember, easy to type, have it reflect a brand if possible and for search reasons adding keywords in the domain name and so on… I will not go into all the... Read More
Silicon Arabia (Part 3): The Talent Equation
This Article is written by Shashi Menon who is a web/media entrepreneur, int’l management consultant and works within the strategy and business development at twofour54 (Abu Dhabi Media Zone), where he focuses primarily on identifying strategic business opportunities for twofour54. Recently, he was instrumental in the formation of Comedy Central Studios Arabia. Before joining twofour54, Shashi founded two successful startups in the U.S., the most... Read More
Google is warming up for Arabia 2.0 event
Despite the fact that Google is a bit late to organize such event, it will remain a big news for the industry. Google is turning its head towards the Middle East and warming up to organize its first Google Day: Arabia 2.0 event. Google Day aims to bring around 150 government and thought leaders together to think and debate about the future innovation – prospects and challenges – in the Arab World. Google says this is going to be an exciting... Read More
6 Reasons why you should include “Social Media” in your media plan
This post is written by Firas Steitiyeh a Social Media expert with an immense experience of over than 15 years in the Internet field. Firas is your go to guy for anything Internet related with his willingness to share his experience with those who request it, he will certainly assist you with pleasure. With focus on Social Media and Internet Marketing, Firas have helped various startups in building their online strategies and their social media presence... Read More
Seven Steps To Achieve A Usability Test While Bootstrapping
The website represents your brand and image; if your website is awful then you will turn everyone out. Imagine you are trying to sell a unique software with long list of features at competitive price, would you think anyone wouldn’t be concerned if he found few bugs on your website, he would think that the software may contains bugs too and makes him think twice of purchasing it, that’s he if didn’t leave your website on the spot. And also,... Read More
MediaWeek ME Monitor (Jan 24): Entrepreneurship, Apple, Flip Media
Read in Media Week Middle East (Jan 24, 2010) about interactive/digital media: Who’s got the X Factor? – The year ahead could be a battle between monolithic media and those with a few tricks up their sleeves, according to industry heavyweights. “[In the Middle East] the truth is that the chance for entrepreneurial businesses to surpass “consolidated corporate” businesses is highly unlikely – advertisers are too... Read More
Silicon Arabia: Can the MENA Region Become a Viable and Vibrant Hub for Start-Ups? (Part 1)
This Article is written by Shashi Menon who is a web/media entrepreneur, int’l management consultant and works within the strategy and business development at twofour54 (Abu Dhabi Media Zone), where he focuses primarily on identifying strategic business opportunities for twofour54. Recently, he was instrumental in the formation of Comedy Central Studios Arabia. Before joining twofour54, Shashi founded two successful startups in the U.S., the... Read More
Yallakora.com TV Plays Now On Mobile
Yallakora.com, the leading sports website in Egypt and MENA region announces the launch of Yallakora TV for mobile phones, giving all users the privilege to watch match commentary and sports analysis from their mobile phones. Yallakora.com is now considered the first website in the region to offer mobile phone compatible video streaming, allowing users to watch interviews with players and coaches, match analysis and the rest of the contents of Yallakora.com’s... Read More
Microsoft Announces Tech.Ed Middle East 2010 Event in Dubai
Dubai brand positioning as the largest managed ICT cluster in the region was not effected by the bad-publicity and media bashing. In association with Dubai Internet City, Microsoft will bring their first technology event in the region hosted in city, revealing how large the brand equity is at the ICT level. Tech.Ed is Microsoft’s premier technical education and networking event held across various locations globally. To run from 1-3 March, 2010... Read More
IBAG Announces The First Inaugural Conference for Arab Internet Business
IBAG, International Business Alliance Group has announced today the launch of the inaugural conference that will be held in Beirut on March 25th and 26th, 2010 about the trends and opportunities in internet business in the Arab World. ArabNet 2010 is high anticipated to be the first event that brings together internet community to learn from keynote speakers of regional and international experience like Google, Yahoo, AdMob, Intel Capital, Flip Media... Read More
Meet The Geek: Fouad Masoud Envisions His Internet Start-up As His Future Career
This is an interview with an internet start-up guy living in Dubai. This interview is meant to unleash his digital lifestyle; in addition to few insights about the interactive media industry in Middle East. Tarek: Fouad Masoud, can you tell us a bit more about yourself? Fouad: First off thank you Tarek for giving me this opportunity to unleash my geeky lifestyle. Since late 90’s I’ve been working on web design and user-interfaces for renowned... Read More
Etihad Launches A New iPhone Application For Etihad Guest Members
It is the first iPhone application of its kind to offer real-time loyalty points redemption for its users. Etihad Airways, the national airline of the UAE, today launched a new Apple iPhone application for members of its award-winning loyalty program, Etihad Guest. Etihad Airways, the national airline of the UAE, has launched today a new Apple iPhone application for members of its loyalty programme. It is the first iPhone application of its kind... Read More
