Facebook Advertising: CPC or CPM?
We all know about the importance of advertising on facebook if you’re targeting any of its almost 1Bn users. But there was something that was bugging me for a while, I’ve been running a lot of ads on facebook for different clients with different objectives, but I’ve always preferred CPC over CPM, I felt that paying for an action is much more reliable then paying for display. Now some people might argue that CPM does well for branding,... Read More
Welcome aboard Tala Riz, a new addition to the interactive ME team
We’ve been planning to add a new, more permanent member to the interactive ME team and just as we were about to give up on that, I received an email from Tala (I usually receive CV’s which are quite often very random) however for some reason I decided to check out Tala’s CV and I was glad that I did. Because after viewing it I contacted and it quickly became apparent that she would be a great addition to the team. Although Tala... Read More
Campaigning Against Facebook Insights Malfunction
If you are running a Facebook Page on daily basis, you definitely know that Facebook Insights data is always outdated. Today, the launch of new campaign “Why Is Facebook Insights Not Working” is your unprecedented placate. The movement started by founders of renown analytics application, PageLevel, whose all their work is about data, information, and insights. The movement launched a dedicated website that aims to deliver the voice of... Read More
Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days
Ah the Flash Mob, how quickly they became the new hip thing to do! The latest to join was Zain Kuwait. Although we’ve seen it done before in the region with the likes of Beirut Duty Free flash mob and Dubai Airport flash mob, Zain’s flash mob had some more acting involved, half way through the flash mob a person appearing to be a security official starts yelling at the crowd and then breaks into dance. From what’s being said online... Read More
Meet the Geek: Hosam Abu Alam
In my latest trip to Jordan, I have managed to sit down and meet with some very interesting people and experts in the Online and Digital industry in the MENA region. My first meeting was with Hosam Abu Alam, who has been working in online marketing for quite sometime now, he has experience managing and marketing web portals and e-commerce properties for international and regional brands. He is currently a Project Manager at the well-known Yahoo!... Read More
G+ the only invite only Social Network Site
Google Plus (G+) is just a few weeks old Social Network Site (SNS) from Google and already exceeded 20 million users, despite the fact the new Social Media channel is still in Beta (invite only). It took Facebook good few years to reach 20 million users, so it is fair to say the new SNS is more dynamic. G+ however doesn’t currently compete head to head with Facebook but instead G+ tends to position as another SNS; therefore not an immediate panic... Read More
The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”
Note: “Reem’s Digital Experiment” is a series on www.interactiveme.com where I put digital marketing formulas to the test. For this first series, I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference popular “success stories”, they aren’t my own. This is because there are so few successful youtube channels... Read More
Reem’s Digital Experiment: Creating an awesome Youtube Channel
Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference “success stories”, they aren’t my own. So I’m going to consolidate all my “YOUTUBE SUCCESS” research and... Read More
Social Media is about back to basic
We’ve always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This is all about our power of creativity and willingness to develop the past inventions to make life easier. We’ve always looked for ways to change things, especially making our everyday communications smoother and more effective. Mobile phones, text messages and emails all played a great role in that but, in the past couple... Read More
Breaking News: Google’s silent launch of www.wdyl.com
What do you love? is the question behind Google’s latest attempt to unify a user’s capacity to search multiple channels in one spot. A few hours ago, Techcrunch.com reported Google’s soft launch of http://www.wdyl.com . Put simply, it gives you a range of google product searches in one page. I fiddled around with it and it did entertain me for a while. The site is simple to use, well-designed…and if you’re one for previews... Read More
InteractiveME OnSite with Kodak’s Social Media Manager
During the Marcus Evans Middle East Social Media Marketing Conference, we heard a fabulous presentation from one of the Middle East’s stronger social media campaigns. Kodak’s current social media strategy entails engaging in valuable conversations with clients and users. Not only do they listen to what social media platforms say to them, but Kodak actually engages and interacts with the intent to improve their products and services. We... Read More
Writing on #Women2Drive
Today, June 17, 2011 is a big day for Saudi women in history’s time, the rest of the world is anxiously watching. This day is importantly marked by Saudi Arabia as the day where Saudi women will challenge police, culture, and tradition and rally for driving by actually driving personally and not sitting behind anymore. According to our editorial board policy, we don’t judge or provide opinion related to religion. Some westerns who are... Read More
Report: Young Arab Citizens and Govenments on Social Networks
An interesting report published by Youngberry and ThinkMedia Labs highlights what would Arab youth love or hate about their governments presence on social media networks. The report was conducted by surveying 309 respondents who are all Arabic speakers residing in the MENA region between the ages of 12 – 29 all of whom claim to have an active Facebook account. Here are some of the interesting findings from the report: 42% of respondents would... Read More
Twitter Usage in the MENA region
Following up on the last post about the Facebook statistics in the Arab world, here will display the findings from Dubai’s school of government results regarding Twitter usage in the Arab world published in their second release of their Arab Social Media Report. Here’s an overview of the major points: At the end of the first quarter of 2011, the number of tweets had risen to 155 million a day, up from 55 million a day around the same... Read More
Latest Facebook Statistics in the #MENA (Q1 2011)
We have been talking a lot lately about the second release of the Arab Social Media Report developed by the Dubai School of Government and even though they had some information and numbers released on the site now the entire report is available for download. Below we are going to highlight some of the main points and graphs revealed in the report from Facebook and we will follow up with another post focusing only on Twitter in order to keep it... Read More
Reminder for the Government Social Media Conference Tomorrow
With all the talk about the second release of the Arab Social Media report prepared by the Dubai School of Government to be released soon, it is likely that we will get more information and numbers tomorrow. If you haven’t registered yet you can do so on the Government Social Media Conference registration page, but hurry because the event will be carried out tomorrow June 7 till the 8th in Al Murooj Rotana, Dubai. Read More
The Arab Social Media Report: A Report from the Dubai School of Government.
This week, I was at the Marcus Evans Middle East Social Media and Marketing Event as part of team InteractiveMe.com. The event was enjoyable, the speakers were well-informed and the attendees were wonderful. I thoroughly enjoyed myself. Stay tuned to the site, as we’ll be posting highlights, video and commentary on the use of Social Media as a tool for Brand Awareness and marketing. As a Digital Consultant, one of my jobs is to provide... Read More
1 on 1 with Mishaal AlGergawi UAE’s Social Media Expert (Part 2 of 2):
This article is a continuation of the discussion held here in part 1 With Mishaal AlGergawi, and is sponsored by the Government Social Media Conference (@govsmc) taking place in Dubai on June 7th – 8th. After discussing how Mishaal felt about his personal experiences with Twitter we then moved on to discuss the state of Social Media in the region and especially in the government sector. I asked him whether if he thought social media was on the... Read More
15% discount on Econsultancy training courses in #Dubai
It’s been busy here in Dubai, just yesterday we were covering a social media conference and after talking to almost everybody at the conference I must admit only a small number of people found it beneficial but I can say there was a bigger number still not convinced and were still looking for more help with social media (we will cover that in a later article) but if you plan or would like some of your friends (Ahem… clients) to receive... Read More
Dont forget the Middle East Social Media Marketing Conference on May 29
It’s almost here the Middle East Social Media Marketing Conference organized by marcusevans will be held next Sunday 29 – 30 May at the Hyatt Regency Dubai Hotel, Dubai, UAE. We have already talked to two of the experts that will be present at the conference, but there will be many more who will share their knowledge and provide a local insight. Take a look at the list below: Ibrahim Elbadawi, Strategic Planning Specialist – Emirates... Read More
