Ali Kanaan, Number 12 is a number to like and follow

I just love it when I meet people that know what they want out of life, better yet social media. We are living in the craziness of who has the more likes, or who has the more followers, or even who is tweeting more!! But when it comes to gentleness, determination, and height I think the professional basketball player, Ali Kanaan, number 12, fits best. He’s 205cm and has been playing for the Riyadh team for two years now with positions of power... Read More

When social media leaves you with no time!!

  Everybody wants to be active on social media. And that’s not a curse on the contrary it’s putting a lot of people to work. As I discussed in one of my previous articles social media needs people to work on it.  But time is money. Although there are automation tools to help manage your social media presence; there still has to be some human input and its time consuming, taken into consideration the up-to-date news, post ups, and page... Read More

Roadsters AND Social Media

Social media today has a huge impact on everybody’s life, whether on a personal or professional level. Taking into consideration some of the companies that are active on social media today one discovers important details. Roadster is a diner that is active on Facebook, twitter, and foursquare. It has about 5,156 followers on twitter and about 28,439 likes on Facebook that support the diner’s events, food, and its everyday activity. When Roadster... Read More

I, I, Follow You

  Relax no one’s stalking you it’s just a follow on twitter. A lot of people now days are ignorant when it comes to dealing with twitter; and on the other hand a lot are active on it. Twitter a social media medium had become a trend among people. Active people on twitter have the chance to follow friends, celebrities, companies, fashion icons and more; and be up to date with their exclusive news. Jas Asaad, a Business Marketing LAU graduate,... Read More

White paper: Social Media in #KSA and the #UAE

A white paper conducted by Omnicom Media Group (OMG) showcases social media habits of users in Saudi Arabia and the UAE. The whitepaper has some very interesting insights as to the differences in how users from the different countries use and view social networks. The results were collected after conducting face to face interviews with 600 online users per country all from  different nationalities and aged between 15 – 60. To view more, download... Read More

Pitch your story in 140 characters with PressPass

PressPass a new startup from the MENA region is looking to help people get their stories out. I was contacted recently by one of the co-founders  and was impressed by the site’s design and idea in general, so I wanted to find out more about presspass and what they’re looking to achieve with the website, so I sent them some questions to get their feedback and insights about starting such a venture in the region. Company Background What... Read More

A newly born social brand: iTechia!

  Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for the new rules of the web and transformed successfully: iTechia! iTechia is tech store in Saudi Arabia, has branches across main cities, known for being the first to bring the latest tech items to the Saudi market, especially Apple products. Itechia had a great challenge when one of the staff had asked a visiting mom and her disabled... Read More

You don’t have consumer protection laws? It’s OK, Social Media Will do!

social-media power   In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with the help of new media. We have heard many stories of violating the Saudi customer rights. Today the story involves a big name. AL Shaya is a Giant retailer, actually the biggest in the GCC. Owning the franchise of more than 55 brands across the Middle East, this holding group is dominating a huge... Read More

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having mere presence on social networks is not enough! It indicates again that some brands still have shallow understanding of social media. Carrefour Saudi is known to be one of the preferred hypermarkets there, it has a good market share, enjoys a reputation for high quality & low prices. I guess this is not true anymore, at least for... Read More

G+ the only invite only Social Network Site

Google Plus (G+) is just a few weeks old Social Network Site (SNS) from Google and already exceeded 20 million users, despite the fact the new Social Media channel is still in Beta (invite only). It took Facebook good few years to reach 20 million users, so it is fair to say the new SNS is more dynamic. G+ however doesn’t currently compete head to head with Facebook but instead G+ tends to position as another SNS; therefore not an immediate panic... Read More

Reem’s Digital Experiment: Creating an awesome Youtube Channel

Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference “success stories”, they aren’t my own. So I’m going to consolidate all my “YOUTUBE SUCCESS” research and... Read More

Social Media is about back to basic

We’ve always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This is all about our power of creativity and willingness to develop the past inventions to make life easier. We’ve always looked for ways to change things, especially making our everyday communications smoother and more effective. Mobile phones, text messages and emails all played a great role in that but, in the past couple... Read More

Comprehensive Curation: Tweets, Images, and Videos You Can’t Miss on #Women2Drive

You might need to read this article we published earlier today before you judge us Writing on #Women2Drive. [View the story "Tweets You Can't Miss on #Women2Drive" on Storify]  Read More

Latest Facebook Statistics in the #MENA (Q1 2011)

We have been talking a lot lately about the second release of the Arab Social Media Report developed by the Dubai School of Government and even though they had some information and numbers released on the site now the entire report is  available for download. Below we are going to highlight some of the main points and graphs revealed in the report from Facebook and we will follow up with another post focusing only on Twitter in order to keep it... Read More

The Arab Social Media Report: A Report from the Dubai School of Government.

  This week, I was at the Marcus Evans Middle East Social Media and Marketing Event as part of team InteractiveMe.com.   The event was enjoyable, the speakers were well-informed and the attendees were wonderful. I thoroughly enjoyed myself. Stay tuned to the site, as we’ll be posting highlights, video and commentary on the use of Social Media as a tool for Brand Awareness and marketing. As a Digital Consultant, one of my jobs is to provide... Read More

1 on 1 with Mishaal AlGergawi UAE’s Social Media Expert (Part 2 of 2):

This article is a continuation of the discussion held here in part 1 With Mishaal AlGergawi, and is sponsored by the Government Social Media Conference (@govsmc) taking place in Dubai on June 7th – 8th. After discussing how Mishaal felt about his personal experiences with Twitter we then moved on to discuss the state of Social Media in the region and especially in the government sector. I asked him whether if he thought social media was on the... Read More

Dont forget the Middle East Social Media Marketing Conference on May 29

It’s almost here the Middle East Social Media Marketing Conference organized by marcusevans will be held next Sunday 29 – 30 May at the Hyatt Regency Dubai Hotel, Dubai, UAE. We have already talked to two of the experts that will be present at the conference, but there will be many more who will share their knowledge and provide a local insight. Take a look at the list below: Ibrahim Elbadawi, Strategic Planning Specialist – Emirates... Read More

Meet the Geek: Osama Romoh

We’ve had the pleasure of meeting Osama Romoh (@osamaromoh), who is a prominent Jordanian Blogger at osamaa.com with over 1,800+ Followers on twitter and with more than 13,900K likes on his facebook page. Osama now works in Dubai with Dubizzle where he is the Digital Marketing manager, we thought we’d share his wisdom with the world when it comes to Digital marketing so we sent him a couple of questions and he gracefully replied. Below... Read More

1 on 1 with Mishaal AlGergawi UAE’s Social Media Expert (Part 1 of 2):

  This article is sponsored by the Government Social Media Conference (@govsmc) taking place in Dubai on June 7th – 8th. I had the pleasure of speaking with Mishaal AlGergawi for those who don’t Know Mishaal he’s twitter and social media advocate that goes by the handle @Algergawi if you’re in the UAE or follow news from the UAE on Twitter you most probably read one of his tweets or even follow him. Mishaal didn’t always like Twitter... Read More

The Domino’s effect (Part 2): Social media use the MENA region can learn from

Earlier this week I wrote an article about Domino’s Pizza success with using social media to handle and manage a crisis that threatened to damage their brand.  In this continuation we will see how they managed to turn around the brand and use customer’s negative feedback to their advantage leveraging the power of social media. After dealing with the video of the employees preparing the tainted sandwiches, Domino’s had to now bring... Read More

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