Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days
Ah the Flash Mob, how quickly they became the new hip thing to do! The latest to join was Zain Kuwait. Although we’ve seen it done before in the region with the likes of Beirut Duty Free flash mob and Dubai Airport flash mob, Zain’s flash mob had some more acting involved, half way through the flash mob a person appearing to be a security official starts yelling at the crowd and then breaks into dance. From what’s being said online... Read More
G+ the only invite only Social Network Site
Google Plus (G+) is just a few weeks old Social Network Site (SNS) from Google and already exceeded 20 million users, despite the fact the new Social Media channel is still in Beta (invite only). It took Facebook good few years to reach 20 million users, so it is fair to say the new SNS is more dynamic. G+ however doesn’t currently compete head to head with Facebook but instead G+ tends to position as another SNS; therefore not an immediate panic... Read More
The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”
Note: “Reem’s Digital Experiment” is a series on www.interactiveme.com where I put digital marketing formulas to the test. For this first series, I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference popular “success stories”, they aren’t my own. This is because there are so few successful youtube channels... Read More
Reem’s Digital Experiment: Creating an awesome Youtube Channel
Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am going to attempt to create a “successful Youtube Channel by a blogger in the Middle East”. Many of my clients have asked how to do this effectively and while I often reference “success stories”, they aren’t my own. So I’m going to consolidate all my “YOUTUBE SUCCESS” research and... Read More
The Domino’s effect (Part 2): Social media use the MENA region can learn from
Earlier this week I wrote an article about Domino’s Pizza success with using social media to handle and manage a crisis that threatened to damage their brand. In this continuation we will see how they managed to turn around the brand and use customer’s negative feedback to their advantage leveraging the power of social media. After dealing with the video of the employees preparing the tainted sandwiches, Domino’s had to now bring... Read More
Animated Video: Entrepreneur Chasing Payments
Our friends at Wamda released today a new episode of the “Mini-Entrepreneur” featuring 3antar-preneur chasing payment after gettting his first job for his venture. While the client has agreed to pay, check out now how long will it take him to receive the payment? Wamda is a newly established Entrepreneurial Support platform by Abraaj Capital and its subsidiary Riyada Enterprise Development, aims at inspiring, empowering and connecting... Read More
Comedian to get 1 million USD by asking millionaires on Youtube?
A comedian by the name of Craing Rowin in the USA has requested people millionaires to give him 1 million USD. For what, you ask? he still hasn’t decided! I have to admit, these clips are funny and I’m still not sure whether they’re real or not but from the expressions on his face in the last video it seems that someone has really given him 1 million dollars! Now if this is real then I have a new found respect for youtube and a lot... Read More
Ask the Iraqi Governtment with Al Arabiya and Youtube
Given the withdrawal of the United States from Iraq their future no doubt is on shaky grounds and does propose serious issues about how they will tackle the challenges coming up. Thats why Al Arabiya and Youtube are teaming up to serve questions to the Iraqi leaders, at Iraq Looks Forward from users worldwide. People can submit their questions and vote for their favorite questions and according to the votes Youtube and Al Arabiay will ask them to... Read More
Zoofs.com a fresh idea from the Middle East
Who is Zoofs? Zoofs is the latest product from TootCorp, for those of you who are not familiar with TootCorp they are the people responsible for the very succesful ikbis, Watwet and Toot web startups. What is Zoofs? Zoofs is a new way to discover YouTube videos that people are talking about on Twitter. Zoofs orbits around the Twitter sphere, eating through piles of tweets everyday, in search for the most tweeted YouTube videos. It basically displays... Read More
The First Step in Social Media Marketing
Everyone is talking about harnessing the power of social networks to further brand messages. But the key element in successfully using social media is not identifying the social network’s tools of communication, but rather understanding how people use the network.All social networks, be it facebook, myspace, youtube or twitter, are built upon the population’s contributions and interactions. If there is no one watching or participating, there... Read More
6 Reasons why you should include “Social Media” in your media plan
This post is written by Firas Steitiyeh a Social Media expert with an immense experience of over than 15 years in the Internet field. Firas is your go to guy for anything Internet related with his willingness to share his experience with those who request it, he will certainly assist you with pleasure. With focus on Social Media and Internet Marketing, Firas have helped various startups in building their online strategies and their social media presence... Read More
Google Goggles Ranked 2nd for Dec 14th Week
A viral video promotion for Google Goggles reaches 2nd top position on YouTube while Live Young viral video of Evian tops again as the number one video. Good to know that Google has 3 viral videos among top ten for this week. [youtube Hhgfz0zPmH4] Read More
Communicate Monitor (Dec’09): YouTube, Online Games, Digital Agencies
Read in Communicate (Issue: November 2009) about interactive/digital media: Always Game – From World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part. Once a gamer, always a gamer. That’s one saying video game developers like to hear. The world of gaming is a wide and varying as it is entertaining and addictive, but lately there’s one type of game... Read More
YouTube 2009: Most Watched Videos & Most Searched Terms
For the first time YouTube shares with us their official Most Watched lists and some of the Fastest-Rising search terms on their platform; obviously because YouTube has been dominantly connecting millions of people around the world via YouTube simple service while online video consumption is growing year-by-year and a lot of viral marketing and social media firms need to know such vital information. YouTube Official List Most Watched YouTube videos... Read More
DIFF Tunes In To New Media Trends
The Dubai International Film Festival (DIFF) 2009 has tuned into the shifting media trends by bonding with traditional as well as digital media with more than ten leading publishers, television channels and digital companies on board as Media Partners this year. In a path-breaking movie, DIFF 2009 has redefined its media outlook with a strong digital media component while continuing its partnership with print and audio-visual outlets. This year, DIFF... Read More
LeWeb Conference for Real-Time Web Selects Queen Rania As Honour Guest
LeWeb is Europe’s number one event for the web industry, and number two in the world. The 2008 conference was attended by participants from 40 countries and 300 journalists. This year, the guest of honour of this edition dedicated to the « real-time web » is Her Majesty Queen Rania Al Abdullah. The real-time web is this year’s true revolution. The meteoric success of Twitter has ushered in the age of immediacy and promises to send shockwaves... Read More
Trend Micro Reports That Koobface Is Abusing Google Reader
Trend Micro TrendLabs has identified a new development in the Koobface Botnet, this time abusing the Google-owned service, Google Reader. Trend Micro threat research continues to monitor Koobface activities, including the spamming of URLs by Koobface on social networking sites such as Facebook, MySpace and Twitter. Early this morning, they discovered that Google Reader URLs were being spammed by Koobface on social network sites. The attack works by... Read More
Google Launches Commerce Search [Video]
Google launches new service aimed to improve your shopping experience with fast, intuitive Google search technology. The launch eyes the holiday season next month whereby e-commerce transaction spike in November and December until, but it’s not the case in the Middle East. If online retailer and wanna be, Google is making it easy with a new enterprise product, Google Commerce Search. Google Commerce Search is now lives online, so your e-commerce... Read More
Now Live: A New Arabic Technical Video Knowledge Base
Knowledge base is a special kind of database for knowledge management, providing the means for the computerized collection, organization, and retrieval knowledge. Related to our core industry, a new knowledge base technical video support platform has launched yesterday, Technical Video. Technical Video platform is a collection of screen-casting admin- and user-generated content, it will help spread the knowledge of technology across the population... Read More
The Doha Tribeca Film Festival Gets Official YouTube Screening Room
The inaugural Doha Tribeca Film Festival (DTFF) which opened Thursday 29 November with a red carpet extravaganza and a unique free 3000 seat open-air auditorium screening at the Museum of Islamic Art (MIA) also comes today digital to the rest of the world. YouTube writes on their official blog that they turned the YouTube Screening Room over to the expert curators at the Doha Tribeca Film Festival, who have put together a lineup of five films (four... Read More
