As Yahoo! Chief Marketing Officer Elisa Steele promised after giving a sneak preview last week, yesterday they unveiled their new global marketing campaign. It consists of online, television, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on YOU like never before. Their new video ad, known as “Anthem,” was shot in five countries and features vignettes that illustrate the many ways in which Yahoo! helps you make the Internet your own.
Watch here:
The spot debuted online on Yahoo! (you.yahoo.com) as well as on sites like Yahoo! Video, YouTube, and Facebook.