Al Jothen Assign Paragon Marketing Communications as Their Communication Partner



Kuwait: 27th September 2009, after a meeting held between Paragon Marketing Communications and Al Jothen at the Al Jothen premises, it was announced that both the organizations will be entering into a contractual agreement on a monthly Retainership basis. Having already worked together in the past both entities have decided to come together to form a creative partnership and reconnect their ties. Paragon Marketing Communications will be effectively the sole creative agency handling the advertising activities of Al Jothen.

The meeting held at the Al Jothen premises was attended by the respective authorities on both sides, with Hussein Diab, the General Manager and Roudaina Modar Al Khash the Media & Events Manager from Al Jothen and Louai Alasfahani – Chief Creative Officer and Managing Director, Kostantine Assenov – Executive Creative Director and Account Manager Gaja Kruchlik representing Paragon Marketing Communications.

On being asked about this new collective Louai Alasfahani, Chief Creative Officer and Managing Director at Paragon Marketing Communications said “Paragon Marketing Communications and Al Jothen follow very similar corporate beliefs; both strive to make a difference in their respective fields and provide services and products that are distinguishable from the competition. That is why I believe we will have the best of chemistry working together’’.

Hussein Diab, General Manager at Al Jothen commented that “Paragon Marketing Communications has a distinct style of communication which fits our approach and I believe this synergy between our organization spells success’’.

Roudaina Modar Al-Khash, Media & Events Manager at Al Jothen added “We wanted a communication partner that could deliver the results we look for and I feel that we have found the right partner in Paragon Marketing Communications’’.

Al-Jothen, member of Madi International Group, started its operations in Kuwait in 1991. The group specializes primarily in professional beauty products, furniture, & equipments, with major emphasis on Beauty Salons and Beauty Institutes sector. Today Madi International Group has branches located across GCC, having a strong hold in Lebanon, KSA, UAE, Qatar & Oman.

With the creative spark of Paragon Marketing Communications and Al Jothen’s distinguished style of advertising, one can be rest assured that indeed something really exciting is on its way.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.