First of It’s Kind: Dubai Int’l Film Festival Partners with SAE Institute

dubai_film_festival_logoSAE Institute, the world’s largest creative media educator, today proudly announced it will partner with acclaimed Dubai International Film Festival (DIFF) as ‘Education Partner’ during the event’s sixth edition this year.

Under the terms of the agreement, which is the first of its kind in the region and indeed the world, SAE will dedicate film crews to provide constant vision and images for Dubai International Film Festival (DIFF’s) new media ambitions to the whole world.

Leveraging SAE’s technological expertise, senior film students and key staff will provide cinema lovers around the world access to DIFF09’s events, seminars, interviews with celebrity guests, and take in the glamour of the red carpet, employing ubiquitous internet portals such as YouTube, Twitter and Facebook.

Anthony Frantzis, Head of Marketing and Strategic Alliances, SAE Dubai, said: “This is a wonderful opportunity for our students to gain access to one of the region’s foremost film events and gather experience working under deadline while packaging a product. As much as possible, we incorporate hands-on, experiential training into our programs so that students are ready to step into the media industry with little additional instruction. We are looking forward to assisting DIFF reach a much broader audience across the world.”

DIFF’s Director of Marketing and Sponsorship, Mahsa Motamedi, said: “As the leading festival in the region, we define our audience as cinema lovers and industry professionals from the region and beyond. Our partnership with SAE will extend the festival’s reach to a much wider audience base, allowing guests who are not able to attend to immerse themselves in the DIFF experience: red carpets, industry seminars, and public events that make DIFF the region’s favourite cultural activity. SAE will broadcast the proceedings on a dedicated DIFF youtube channel to open the festival for all.”

Romy Hawatt Managing Director of SAE International added “The UAE aspires to align itself as a viable partner in the growing film industry and the Dubai International Film Festival provides an internationally recognised platform to draw upon & showcase an increasingly high level of capacity, capability, expertise and interest in the regional and global film industry.  SAE is honoured & delighted to undertake this new level of cooperation and participation of this exemplary international event.”

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.