Zain Gets Healthy With “Get Healthy Kuwait” Digital Campaign

gethealthykuwait_website, Kuwait’s biggest initiative for better nutrition and weight management, dedicated a full day of free on the spot testing and individual one-on-one consultations to Zain employees, as part of the initiative’s ongoing outreach efforts to alert the Kuwaiti workforce to the importance of healthy living and weight management, which has reached close to an overall total of 1850 tests and consultations.

Expert dieticians from Diet Care and Taiba Hospital, the sister founders of, provided over 100 Zain employees with cholesterol, sugar, and blood tests as well as weight analysis. With the results, the nutritionists offered one-on-one consultations to better inform each individual on their health statuses and ways to adopt a healthier lifestyle, with an emphasis on the habits they follow throughout their work day. Chief Nutritionist and Diet Care Operations Manager Sami Al Bader said,
“Because of their busy schedules, employees often times neglect their body’s nutritional needs. Our role is to remind them that healthy living starts with healthy eating and weight management. We do this by providing employees with free one-on-one consultations at their own work place. The response by employees has been great so far because in effect we are shortcutting the process and helping them take easy first steps towards getting healthy.”’s Head of Testing and Taiba Hospital’s Chief Operating Officer, Rashed Al Fadala said, “No doubt a healthy workforce is a productive workforce, and we work with companies on raising the awareness among employees and empowering them with the right information to live a healthier lifestyle.” team’s visit to Zain comes as a part of a series on going outreach activities to large businesses in Kuwait, including National Bank of Kuwait, Burgan Bank, and KNPC. In the past few weeks, expanded its outreach to the community by entering the educational sector and providing free on-spot testing and consultations to middle and high schools in the country to spread teenage obesity awareness, and mostly recently, the government sector during its visit to The State Audit Bureau of Kuwait last week.

Since its launch in June, the team extended every individual, couple, and family the opportunity to subscribe to a nutritional or weight-loss program provided by Diet Care at a heavily discounted rate as part of Diet Care’s efforts to help people overcome their weight challenges and obesity. On their part, Taiba Hospital is offering up to 50% discounts on full medical check-ups for every participant. To further push people to adopt a healthy lifestyle, every member once enrolled in will be have free access to Diet Care’s dietitians, better health sessions provided by Diet Care and Taiba Hospital, and a chance to win a free vacation for three people to the magical island of Bali, Indonesia for the person who loses the most percentage of their body weight.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.