Playbook: You’ve never seen BlackBerry like this

Research in Motion (BlackBerry’s developer) just unveiled on their official blog their latest product: it’s PLAYBOOK.

An amazing and impressive product despite of your take on their BlackBerry product. PlayBook falls under “Tablet” technology product category which means it’s not anymore an innovation but it’s way more sophisticated and very much business-centric tool than the rest of the products out there. Initially, it’s a multitasking product in your hand, full stop.

I’ve never been impressed by Research In Motion product – I mean BlackBerry, but this product is amazing and outstanding.

Watch the video about this killer product; PlayBook will take it’s proper market share even if it’s late on its release after many others.

Let us know your comments


Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.


  1. Hi True Arab, we do more than just praise products created by others, but we have to give credit where it is due. However you do have a valid point about the level of creation and innovation from the Arab region but that is slowly changing and we have faith that good products and services will be launched from here so I don't think it is fair to generalize that about all Arabs. Also lets not forget that we cannot compare the level of sophistication in technology and funding of the region with the western world.

  2. “You’ve never seen BlackBerry like this” What is this. is that all you could do…it is childish to copy and past.

    My advise, if you are web entrepreneur and communications manager for a social enterprise, talk about what Arabs are doing and forget about others. is that the only thing Arabs could do, talking about and praising products others created. but not creating or innovating anything.

    I even wonder the organizations and companies some of you work for….

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