Last month we wrote about a report that was prepared by OMG on use of social media in the UAE and KSA. So we decided to make into an infograph. We thought everybody’s doing one, why not us! This is well overdue, I remember Amer Massimi urging us to do infographs almost a year ago, it sure took us sometime but we’ve finally made it happen along with the help of Bayanat. Checkout their website they’ve done some pretty cool infographs and to be completely honest working with them was great. So I’d like to thank them for the awesome job and looking forward to working with them again.
Anyways below is the infograph, enjoy! And don’t forget to share it freely! Also you can view it on our pinterest page…
Really useful. I love the infographic and its power to show information in an appealing manner. The data visualization makes it easy to understand for everybody. These ever-changing statistics are paramount to marketers and agencies to support the growth of their brands. Glad to see a piece of data coming from Nielsen.
@socialmedimouth
This is great guys…It is very rare to find infographics targeted to the MENA region and its constituents. I believe we need to develop more MENA region content in both Arabic and English. The OMG report although interesting, represents a small portion of the region.
Digital marketing is indeed in its infancy in the MENA region if compared to the rest of the world, however the slow growth I believe can also be attributed to the purchasing power of the consumer.
In a study done by the IPQC reported that 10% of respondents stated that they feel their audience wont respond. Now this number may not be significant in the statistical sense, but is an indicator of the dynamic of the market and its lack of responsiveness to digital marketing.
It is also worth noting that in recent years most digital campaigns in the region have been spearheaded by large FMCG brands. Mobile advertising has also increased and it wont be long before digital advertising becomes a critical component of a small business' marketing strategy.