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Home Posts by Amer Massimi

Author: Amer Massimi

lays arabia facebook page
Online, Social Media / April 4, 2012 / 2 Comments

Lays Arabia, the art of storytelling through social media!

This post was written by Amer Massimi who is the founder of Hashtag, a new social media agency that specializes in…

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Kony2012 social media campaign
Online, Social Media / March 10, 2012 / Comments Off on The most successful social media campaign in history, so far! #kony2012

The most successful social media campaign in history, so far! #kony2012

Through your facebook newsfeed, tweets, or from your mobile, we all heard and eventually watched one of the most viral…

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Online, Social Media / March 7, 2012 / 8 Comments

Why “Brand Arabia” page is a failure on Facebook! And “localized brand” pages are the solution!

  Recently, we have spotted a new trend for big brands in the Arab region. They started rolling out Arabia…

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Social Media / December 29, 2011 / Comments Off on A newly born social brand: iTechia!

A newly born social brand: iTechia!

  Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for…

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social-media power
Online, Social Media / December 11, 2011 / Comments Off on You don’t have consumer protection laws? It’s OK, Social Media Will do!

You don’t have consumer protection laws? It’s OK, Social Media Will do!

  In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with…

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Online, Social Media / September 12, 2011 / 2 Comments

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having…

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how did one #mara3i hastag bring #mara3i brand down
Online, Social Media / August 9, 2011 / 12 Comments

How did one Hashtag Bring AL #Mara3i Brand Down

  It really puzzles me how a big brand and market leader like Marai could fail miserably because of Social…

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Arab brands on twitter middle east
Online, Social Media / July 2, 2011 / 1 Comment

Tweet Arabia! How Arab Brands are using the 140-character space as a Marketing tool

Twitter is on the fast track of growth, reaching around 200 Million users globally, there are more than 1 billion…

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social media failure vodafone
Online, Social Media / June 13, 2011 / 2 Comments

Vodafone Egypt Nightmare: A Bitter lesson about hashtags!

  We still see companies paying a huge price for not understanding the massive role Social Media plays on a brand!…

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Royal Jordanian social media marketing
Online, Social Media / June 6, 2011 / Comments Off on Royal Jordanian New Destination: Social Media Marketing!

Royal Jordanian New Destination: Social Media Marketing!

  Royal Jordanian is the first airline in the Middle East to earn the term Social Brand! the RJ Brand…

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Sunsilk connects with women in the Middle east
Social Media / June 4, 2011 / Comments Off on Sunsilk connects with 40,000 women in the Middle East!!

Sunsilk connects with 40,000 women in the Middle East!!

  I was taken by a recent TVC for Sunsilk promoting a Facebook page! Curious about a brand that is advertising…

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aljazeera channel social brand
Social Media / May 8, 2011 / Comments Off on How did AL Jazeera channel become number 1 Arab social brand in the Middle East?!

How did AL Jazeera channel become number 1 Arab social brand in the Middle East?!

    Through the report of the top 40 Arab brands in the Middle East, completed through Forbes.com in 2008,…

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social media rise in the mena
Social Media / May 2, 2011 / 4 Comments

The rise of the social customer in the MENA region!!

Social media has changed the way customers interact with brands, forever! Customers have evolved with the growth of social media,…

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