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Category: Social Media

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Social Media / February 21, 2012 / Comments Off on White paper: Social Media in #KSA and the #UAE

White paper: Social Media in #KSA and the #UAE

A white paper conducted by Omnicom Media Group (OMG) showcases social media habits of users in Saudi Arabia and the…

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Social Media / February 19, 2012 / Comments Off on Engagement: Simple Principle of Brand Social Positioning

Engagement: Simple Principle of Brand Social Positioning

Surely many would agree that Social Media is another way of communications; for which brands need strategy and appropriate techniques…

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Online, Social Media / February 19, 2012 / Comments Off on Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days

Zain Kuwait Flash Mob Reaches 1M+ views in under 3 days

Ah the Flash Mob, how quickly they became the new hip thing to do! The latest to join was Zain…

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Social Media, Startups / February 13, 2012 / 2 Comments

Pitch your story in 140 characters with PressPass

PressPass a new startup from the MENA region is looking to help people get their stories out. I was contacted…

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Happy Farm
Online, Social Media / February 12, 2012 / Comments Off on Happy farm proving to be good for peak games

Happy farm proving to be good for peak games

Happy farm an Arabic social game (similar to farmville) on Facebook published by Peak Games has been on the top…

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Social Media / December 29, 2011 / Comments Off on A newly born social brand: iTechia!

A newly born social brand: iTechia!

  Finally, a brand that reacted well and joined the social web, a brand that has shown enormous understanding for…

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Online, Social Media / December 11, 2011 / Comments Off on You don’t have consumer protection laws? It’s OK, Social Media Will do!

You don’t have consumer protection laws? It’s OK, Social Media Will do!

  In a country that doesn’t have consumer protection laws, Saudi’s are not complaining, they have found their way with…

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Online, Social Media / September 12, 2011 / 2 Comments

Carrefour Saudi and the Social Conspiracy Theory!

    Another failure, another brand, this time on a new level, which is good because it proves that having…

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Social Media / September 5, 2011 / 1 Comment

What is Social Media friendship all about?

Social Media meant to change our life, bring more individuality to conversations and improve our interactions and communications with a…

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Social Media / September 2, 2011 / Comments Off on Customer Voice ignores the Brand Voice if…

Customer Voice ignores the Brand Voice if…

Brands can no longer afford ignoring conversations on the web and in particular social channels. This seems a very straight…

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Online, Social Media / August 22, 2011 / Comments Off on How to maintain reputation in Social Media

How to maintain reputation in Social Media

There are thousands, if not millions of contents on and off line testifying communication is a two way process; in…

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Online, Social Media / August 22, 2011 / Comments Off on Meet the Geek: Hosam Abu Alam

Meet the Geek: Hosam Abu Alam

In my latest trip to Jordan, I have managed to sit down and meet with some very interesting people and…

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how did one #mara3i hastag bring #mara3i brand down
Online, Social Media / August 9, 2011 / 12 Comments

How did one Hashtag Bring AL #Mara3i Brand Down

  It really puzzles me how a big brand and market leader like Marai could fail miserably because of Social…

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Social Media / July 30, 2011 / 2 Comments

G+ the only invite only Social Network Site

Google Plus (G+) is just a few weeks old Social Network Site (SNS) from Google and already exceeded 20 million…

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Online, Social Media / July 28, 2011 / Comments Off on The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”

The Digital Experiment: Youtube Success or “don’t pretend you don’t like free stuff”

Note: “Reem’s Digital Experiment” is a series on www.interactiveme.com where I put digital marketing formulas to the test. For this…

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Online, Social Media / July 24, 2011 / Comments Off on Reem’s Digital Experiment: Creating an awesome Youtube Channel

Reem’s Digital Experiment: Creating an awesome Youtube Channel

Note: This is the first entry in a series that I have decided to call “Reem’s Digital Experiment”. I am…

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Social Media / July 22, 2011 / Comments Off on Social Media is about back to basic

Social Media is about back to basic

We’ve always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today….

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Arab brands on twitter middle east
Online, Social Media / July 2, 2011 / 1 Comment

Tweet Arabia! How Arab Brands are using the 140-character space as a Marketing tool

Twitter is on the fast track of growth, reaching around 200 Million users globally, there are more than 1 billion…

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Events, Social Media / June 28, 2011 / Comments Off on InteractiveME OnSite with Kodak’s Social Media Manager

InteractiveME OnSite with Kodak’s Social Media Manager

During the Marcus Evans Middle East Social Media Marketing Conference, we heard a fabulous presentation from one of the Middle…

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social media failure vodafone
Online, Social Media / June 13, 2011 / 2 Comments

Vodafone Egypt Nightmare: A Bitter lesson about hashtags!

  We still see companies paying a huge price for not understanding the massive role Social Media plays on a brand!…

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