Flip Media Launches Kirichef.com for Middle East

kirichef-homepageSince the 70’s, Kiri Squares have always added flavour to everyone’s enjoyment. Fromageries Bel was looking to diversify their communication strategy, which has historically been mainly focused on TV and outdoor campaigns, with their Middle Eastern target market.

The “Cooking with Kiri” website provides Bel with a communications platform to share recipes and meal suggestions, as well as an oveview of the product range and their most recent advertising.

URL: http://kirichef.com

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.