LG Upgrades GCC Website for Dynamic Online Experience

lg_new_websiteLG Electronics (LG), a leader in consumer electronics and mobile communications, today unveiled the upgrade of its Gulf website, further strengthening its commitment to providing customers with a dynamic online experience.

Using state-of-the-art flash animation and a variety of digital tools, the new site allows users to actively engage with the LG brand product portfolio and share information.

Users visiting this site can now benefit from the integrated functions of the LG online Service Centre, enabling them to download software and manuals without redirection to the LG service web portal.

Further additions to the website include an enhanced faceted search and collaboration tools, integrated service and support services as well as a variety of multi-media functions – all adding to the overall customer experience and providing users with an interactive platform to engage and share information.

The site also includes a micro-site designed specifically for LG Healthy Living Collection, helping educated consumers on the benefits of adopting technology that facilitates improved health.

URL: http://www.lge.com/ae

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded interactiveME.com and previously worked as Manager at Flip Media (Interactive Agency), Bayt.com (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.