MediaWeekME Monitor (Nov 8): New Media, MSN Arabia, Email Marketing

Read in Media Week Middle East (Nov 8, 2009) about interactive/digital media:


Effective Wins LinkonLine – Effective Measure has won the online audience measurement business for LinkonLine, which operates websites sunch as MSN Arabia.

New Media Outperforms newspapers in IPA Surve – AOL, Microsoft and Yahoo! improve their overall service, papers struggle to make digital revenue. As study from the Institute of Practitioners in Advertising has reealed that satisfaction level sfor media heavilyweights such as AOL and Mircosoft have increase, while newspapers falter in their efforts to bring in online revenues.

Email Marketing 2.0 – The world’s largest email marketing firm aims to improve standards in the Middle East. Email Marketing has the most people reaching for the “Delete” key. Most messages are designed to extract money out of you in one way or another, in what’s notoriously misused and poorly targeted medium.

Viral View: A Wooden Performance – the viral video opens on a man running through a forest being chased by gun-toting criminals. Like a rabbit, he darts one way, then another, before scrambling up a tree where he think he’s reached safety. But a logger slices into the tre, letting it tumble into a river with our hero holding on for dea life as the bad guys pepper the water around him with machine-gun fire.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.