Communicate Monitor (Dec’09): YouTube, Online Games, Digital Agencies

Read in Communicate (Issue: November 2009) about interactive/digital media:


Always Game – From World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part. Once a gamer, always a gamer. That’s one saying video game developers like to hear. The world of gaming is a wide and varying as it is entertaining and addictive, but lately there’s one type of game that’s has been standing out from the crowd. This breed has won – and still is winning – the hearts and thumbs of millions: Online games has come of age.

Can Vevo save the major record labels? Universal, Sony-backed venture will use YouTube to generate ad revenue. The plot to save digital music – or one of them anyway – is being hatched in midtown Manhattan, where Vevo, a digital joint venture between two labels representing nearly 60 percent of the US recorded music market (Universal Music Group and Sony Music Entertainment) is gearing up for a planner launch this month.

The difference five years makes – Though, at first glance. it appears to be organized rather similarly to today’s agency, one difference in the media agency of 2014 is that much of the buying process looks automated. On closer inspection the difference become more obvious. TV buyers, for instance, are called AV (audiovisual) buyers , covering both TV and online.

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Tarek is the founder and chief researcher at Youngberry, a youth research and marketing firm dedicated to the region. Tarek founded and previously worked as Manager at Flip Media (Interactive Agency), (Job Site) and Consulting House Qatar (Consulting firm). He is researcher and writer on internet & disruptive innovation, entrepreneurship, and youth culture.